Digital Marketing is Transforming the Tourism Industry (Part I)

Hospitality and tourism are going digital too.

Hospitality and tourism are some of the sectors that are most affected by digital development. Transportation and accommodation businesses are among the first ones to use digital marketing techniques in their practices to engage communities and ensure their customers have the best possible away-from-home experience.

In order to do well and gain competitive advantages, folks in the travel industry are always seeking the greatest and newest ways to reach their buyer persona and custom their offering to their target audience. Below are some current examples of digital marketing applications that marketers from any industry can learn from.

Booking – the importance of second-screen marketing

Digital consumption today is quite different from what it used to be. The use of mobile devices is on the rise and the situation is no different for the tourism sector. Moreover, it may be even more deal-breaking since folks use various devices to book their hotel rooms and airplane tickets. Due to that fact, there is an increasing trend of mobile-only travel agencies (MTAs). These businesses offer travelers the ability to book tickets through downloadable mobile apps.

Although currently most of those services are focusing on tonight-only bookings made by travelers on the go, down the line, we can expect to see an influx of full-service mobile traveling agencies. Otherwise, successful last-minute booking apps can also get acquired by bigger web companies the same way ReallyLateBooking.com became a part of a popular booking service Hot Hotels.

On-board – Experience marketing is vital

Traveling from point A to point B can be a tiring and long experience. In an attempt to make the trip more pleasant for travelers, airlines put in advanced in-flight entertainment systems that let people watch movies and TV shows, play games, listen to the radio and make phone calls from the aircraft.

 

How Digital Marketing Will Influence the Real Estate Industry (Part III)

As a real estate agent, these strategies may be extremely beneficial.

Blockchain Technology (continued)

This technology lets marketers track the placement of their ads and ensure their consumers that they click their ads. As a result, customer engagement data become more accurate. Your marketing assets won’t be wasted.

With its transparent nature, it gives consumers more control over what and how their personal information is being utilized by marketers. When they trust you, they are more likely to share their personal data.

Social Ad Campaigns

Social media is a dependable marketing channel. Several businesses still don’t completely understand how very effective these systems are.

A variety of new offers from the huge networks made it possible to get to target markets specifically and more effectively than in the past. These fresh offers would include improved retargeting and geofencing.

The trick to increasing it is to produce advanced social projects that use the complete assortment of styles and tools. Businesses that invest in advanced social methods are more likely to find an outstanding ROI.

Influencer Marketing

People want real and authentic experiences. That’s why your prospective clients are likely to believe a real person over your ad. And this is where influencer marketing comes in.

If you use it in your real estate marketing, you need to find influencers that can get in touch with the right consumers. To further help your campaign, you can utilize effective hashtags that your clients can remember easily.

Digital marketing is useful. Though, you must first know your target audience. In this way, you can improve your online branding to create a consistent online presence that can aid your brand’s recognition.

People who are finding or renting a property use the web. So, it is becoming more necessary to have a strong internet presence as a real estate agent.

 

How Digital Marketing Will Influence the Real Estate Industry (Part II)

Using a chatbot for your real estate company could boost your sales like it’s done for many others.

Chatbots

These tools have been around for a while. The technology incorporates text, voice, and messages to talk right with customers. Chatbots are used much more than virtual reality.

The majority of companies are now using chatbots as part of their customer support.

In fact, many messaging apps are using bots to promote services and products. The apps use chatbots to help brands in endorsing their products and services while offering a personalized customer support experience.

It is a successful technology since it can accurately and quickly give answers to the customer’s questions. Moreover, they can gather data about their users. This data is effective in increasing interaction with them. Chatbots provide a more responsive way of dealing with customers.

Augmented Reality

The biggest challenge with real estate marketing is that clients need to see the property in person before they make a final decision. The good thing is that you can add augmented reality to your digital marketing.

There are many tools that let you create virtual tours of properties. They can present to your clients what a particular construction project will look like when it is finished.

Virtual tours of the neighborhood are now deemed a must.

The reason for this is that tours could give your clients a feel for the surrounding area. They enable them to know what it would feel like if they live in the neighborhood and property.

Technology firms are also releasing toolkits that make augmented offerings much easier.

Blockchain Technology

Blockchain technology is presently disrupting how the globe views monetary and financing systems. Rentberry, for instance, is a rental platform that uses this technology to make the rental process easier for tenants and renters. But the advantages of this technology are now being used in digital marketing too.

How Digital Marketing Will Influence the Real Estate Industry (Part I)

Going digital can have positive influences on your real estate sales.

Digital marketing is the future of real estate.

It is true that folks will make a final decision after seeing the property in person. But investors are likely to do thorough research before viewing the properties. With that being said, it is ideal that you, as a realtor, have a serious online presence.

Moreover, the digital conveniences can help brokers in making the buying process a lot simpler for their customers. As a broker, you can give your prospective customers a tour to the properties you sell online. Then, you can make the paperwork process simpler without the need to go to your office.

Digital marketing has not changed the market completely. Though, real estate developers are increasing their emphasis on online marketing for years.

The change has happened due to the customers moving from conventional methods to various digital tools. Buyers now have a tendency to look at a property on Google or they use an app that makes everything simple.

Ways that Digital Marketing will Change the Real Estate Market in 2019

Boost Exposure

Many commercial projects vary in location, size, and cost. With that in mind, digital presence is a crucial task.

To stay on par with the changing scene, electronic marketers necessitate staying in line with the progressing technology patterns.

Digital Marketing Automation

As a landlord, for instance, there isn’t enough time for you to do digital marketing on your own. Digital marketing needs you to be more engaging, creating more content and doing more customization. You can use the time you have in a more effective way. For that reason, digital marketing for landlords is valuable.

Through the right setup, it is possible to automate your many marketing tasks, such as running email campaigns, delivering targeted pieces, etc.

Internet Marketing for the Visually Impaired (Part II)

Adding audio options to the navigations on your website is a huge help to those who have visual impairments.

What is Visual Impairment?

Total blindness is not having the inability to tell dark from light. Low vision is a severe reduction in vision that can’t be corrected with contact lenses or standard glasses. Legal blindness is central vision corrected at 20/200 or worse or a visual field that is not greater than 20%. This is also called tunnel vision. Many people have difficulty reading normal print and are reporting their vision worsening to the point of requiring large print or audio.

Label All Buttons and Links

If you label links and buttons on your site to say exactly what they are, for example, ‘search’ or ‘home’, then visually impaired people can decide what they are. They can use a screen reader reading the label out loud or with magnification software.

Labeling of buttons and links mean that visually impaired don’t have to push buttons without knowing what they are. If you do use the labeling of buttons, then the visually impaired can move around your website easily.

Have an Audio Option for Captcha Verification

If you use captcha verification on your website for people that want to interact with it, you have to consider the possibility of adding an audio option.

Screen readers can’t read graphics and are usually hard for people with impaired vision to see.

Having an audio option for captcha verification offers an alternative to the visually impaired while still sustaining your website’s security.

If no audio option is available, the visually impaired will just click away from your site since there isn’t any alternative way to complete such tasks.

Add Alt Text to Images

Adding Alt Text to images on your site is possibly the best and most efficient way to make your content accessible to the visually impaired.

However, you may be surprised by the number of blogs and websites that don’t do it.

Describing what is in the image aids the visually impaired in building a picture and interpret it in their own way, meaning being more engaged with your posts.

Internet Marketing for the Visually Impaired (Part I)

Making your company accessible to those with visual impairments can bring an influx of consumers to your doorstep.

Over 37 million Americans are blind or have a visual impairment. It has been predicted that in the US, these numbers will increase to over 74 million blind and 200 million visually impaired within a year.

Accessible Marketing Opportunities That Can Bring Your Business to The Next Level

With so many affected by visual impairments, today’s article is all about how to better include all individuals in your marketing efforts with accessible marketing. The Americans Disability Act states all companies to comply with accessibility for the visually impaired. Did you realize many financial institutions are only interested in being compliant once they have gotten a customer with a visual impairment? Think about increasing your marketing base just by having accessible alternative formats.

Around the Globe

Over 284 million individuals in the world are visually impaired, of whom over 38 million are blind and 246 million have moderate to severe visual impairment. Think about capturing 38 million Americans and 285 million folks from all over the globe by offering alternative formats to your present print marketing and having an accessible web site.

Don’t close the door on millions of clients. Research shows that individuals with disabilities have consumer loyalty to companies that are supportive and accessible to people with disabilities. It is estimated that more than 50 million Americans, 18 and over, are living with some type of disability.

Make a statement with alternative formats and get clients that are usually overlooked and become seen by consumers who can’t access your business. Accessibility is a low-cost way of increasing your client-base and delivering awareness to your business. Companies are always or should always be looking for innovative ways of standing out. Standard formats such as large print, Braille, audio, as well as accessible PDF’s and website marketing will take your business to the next level.

Why Influencer Marketing is Great for SEO (Part II)

Not only do search engines look for the amount of traffic coming to your site but also what they do once they get there.

Engagement & Traffic

Search engines also heavily consider the traffic amount coming to your site and your capability to keep the users engaged. For instance, if an influencer backlinks to your website and creates a huge flow of traffic, Google will pay attention to what those users do when they get to your website. Are they interacting? Are they spending time reading your content and clicking through pages to see more? These are the things search engines desire to see. Be sure your site is exceptionally created, and the content is engaging. Design the content to get the right flow to it. Keep the visitor’s attention.

How to Get Influencers to Share Your Content:

Create Great Content

Top-quality and informative content makes all the difference. Spend time perfecting what you are discussing. Make it engaging, interesting, emotional, and funny. This makes it very appealing to share from the influencer, not to mention the folks who read it! This creates more social signals and increases your rankings.

Get the Right Influencer

Don’t just get an influencer you see with a huge following. This might get you to rise in traffic, but the kind of traffic you will be getting won’t be the kind that engages and interacts with your site.

Create an Action List

When you get the right influencers, you need to determine how you’re going to get them to share your products, content, idea, etc. This action list could include:

Email outreach – getting contact info and asking them to share your content or letting them know you have a great piece of content related to their expertise.

Pay for it – make a budget you will be comfortable paying to have them share your idea, product, or content. Contact the influencer and ask how much it costs to get mentioned, retweeted, etc.

Give it away – If you have a product, ask the influencer if they would accept your product for free in exchange for a product review or shout out.

 

Why Influencer Marketing is Great for SEO (Part I)

Influencer marketing is an effective strategy for growing your business.

The days of not understanding SEO are beginning to fade away, as well as the black hat tricks that move businesses to the front page of Google search. With Google continually changing their algorithms, there has been an increase in the importance of social signals and what it means to rank within search engines. This brings us to this question:  What is influencer marketing and why it is great for SEO?

Influencer marketing is focusing on using popular leaders in social media to give your message to the larger market. Usually, this leader is either hired to deliver your message, inspired by your message or directly paid to deliver your brand message. This includes delivering your message to their Facebook fans, website readers, Twitter followers, Pinterest followers, YouTube subscribers, email lists and any other huge scaled following.

Why Influencer Marketing is Becoming a Must

As Google is beginning to take in every factor of your online presence, social media marketing has been on the increase and is steadily showing authority in Google’s eyes. With many more individuals understanding how and why it is crucial to optimize your website for links, keywords, and great content, Google determined it’s also important to see how your website/company influences the population.

How Influencer Marketing Impacts Your Traffic and SEO:

Domain & Page Level Links

These are referring to outbound and inbound links from your website and pages within your site. Google takes into consideration the quality of all your links by determining the authority of the websites that are linking to you. The higher the page authority and domain of your links, the more Google rewards you.

Social Metrics

Google and other search engines also would like to see how many shout-outs, tweets, and other forms of social sharing your website and brand get. Having these social influencers share your brand, product, or message sends these social signals out to search engines. All increasing your search engine rankings.

 

The Pet Industry Has Gone Digital (Part III)

Some doggy daycares have webcams now.

From healthcare to daycare, even doggy daycare places are going high tech. Realizing that it can be hard for an owner to be separated from his pet all day, businesses such as Spot in New York and DayPaws in Orlando have webcams so you can get a glance at your pet to be sure he’s playing well with others and getting a good amount of playtime in between naps.

There’s an App for That

Realizing that pet owners are frequently out and about, developers have come out with some apps for pet lovers.

DoggyDatez is a location-based mobile platform for discovering new friends, human, and doggie while walking your dog. You can “mark a territory” and then see who’s coming through and sniff them out, just like doggies do.

Petcentric is an app from Purina that lets you find pet-friendly parks, hotels, and restaurants. There are also pet videos to keep you entertained while your doggie is at play.

Rate My Puppy is a dog version of Hot or Not. Upload a picture of your pet and others will rate how cute he is.

MyPetED lets you carry your pet’s vet contact info and medical record with you. The app costs $1.99 and is excellent for travel, emergency room visits, and other times when you need to pull up vaccination history on the go.

Animal videos are getting shared like crazy on platforms such as Facebook. If shelters could create similar videos that have an underlining message to microchip, leash, and spay/neuter, they can increase the buzz about their shelter and spread a message that makes pet owners more responsible while enticing more folks from social media to their website.

Media in any form is incredibly influential for pet owners in both bad and good ways. With the help of social media, lost pets can be returned to owners immediately. Shelters can share pics of their adoptable animals and increase the number of possible adopters that see’s the animal.

The Pet Industry Has Gone Digital (Part II)

 

Brands Going Social

Ecommerce Engagement: Wag.com, the pet alter-ego of Soap.com, has a Mascot of the Week contest on its Facebook page. Wag’s 15,000 fans are very engaged, quickly responding to polls, submitting responses to photo caption contests and posting viral pet content from Buzzfeed. For each new fan it gets, Wag.com donates $1 to Best Friends Animal Society.

Clever Use of Platforms: The GranataPet Food’s campaign used the Foursquare API in 10 billboards in Berlin and Munich. When a user checked in to the billboard on Foursquare, it dropped dog food into a bowl on the ground for puppies walking by. This creative use of a platform helped Munich and Berlin pet stores sell over 25% more GranataPet during and 10 days after the campaign than before it came into existence.

Going Social for Charity: Pedigree donated one pound of dog food to a shelter for every tweet, like, or post about its “Every Dog Deserves…” campaign. For the month of June, over 100,000 pounds had been donated. The social good campaign was a more widely revival campaign of its 2010 one “Write a Post, Help a Dog” for which Pedigree donated dog food for each blog post about its pet adoption program.

High-Tech Pet Care

Pet care has become digital as well.

Veterinarians are taking a hint from the electronic health records movement and digitizing pet records.

Plenty of practices now, particularly in NYC, all have more or less gone to digital records stated many veterinarian organizations and veterinarians around the nation. There are no longer paper charts, everything is computerized. X-rays are digital now. The reason? Besides the risk of losing a part of a file or the complete file, it’s also very convenient for pet owners to be able to get their pet’s medical history on-the-go and online.