AuthorSteven Lee

Ministry Marketing: How to Promote Your Ministry Online (Part II)

 

Online Marketing Ideas for Ministry
How to promote your ministry online will include:

* SEO (Search Engine Optimization) – this is the study of teaching folks how to use certain keywords and page titles so individuals will find your video ministry, website, or business. You can use powerful tools to learn which “keywords” someone may type to find something. When a person is searching for something online, you want them to find your page to this video, blog, or website.

E-mail marketing is a useful tool for promoting your ministry. 

* E-mail Marketing Strategies – If you know about internet marketing at all, you know the power of creating your “list.” E-mail can be one of the top tools for ministry. Marketing any ministry-related products (video series, e-books, teaching tools) you may have available.

* Video Marketing – A big part of this website is focused on this one fabulous marketing method. You submit a video one time and it can be sent quickly to social bookmarking sites, video sights, and podcasts.

* Basic Marketing Strategies – Elementary principles to internet marketing so you have the provision for the vision. This is a big category that includes using social media like Twitter and Facebook.

So, hang tight, push your sleeves up, and put your faith into action. Faith without works is dead. You understand that God has called you as a Christian. He can call you to be a preacher, musician, teacher, minister, or apostle. You will be where God wants you to be. 

You do not have to be a pro on the computer. Regardless of your finances, your ability or your tech challenges, you can do this. You are free to serve Him.

As you take steps toward your vision, God has an incredible way of bringing you to the point of your divine destiny.

 

Ministry Marketing: How to Promote Your Ministry Online (Part I)

Spread the word of Jesus Christ by promoting your ministry online. 

Ministry Marketing: How to Promote Your Ministry Online

Finding out how to promote your ministry online is one ministry marketing technique that can reap you amazing benefits. Jesus told us to go and make disciples. With current technology that going can be right in the comfort of our residence as we reach out with our computers using websites, videos, blogs, e-mail, and social marketing venues to spread the hope we have in Jesus Christ.

The fields are developed online. The Lord of the Harvest is coming soon. This could be your move, your call, to expand your ministry online.

Understanding how to advertise your ministry starts with some basic things to think about:

1) Pray. You will need His direction and guidance. One day of His favor is worth 10,000 days of labor. So, stay in right with God, praying to him always. He can give you strategies and wisdom to reach people in ways you would never have imagine possible. He can lead you on the path to the fulfillment of your vision.

3) Write out a purpose statement that includes your targeted audience. For instance, part of the purpose with your website is to share ministry marketing strategies using social media, video, and basic internet marketing training to school today’s Christian ministries how to use the web to promote their ministries and reach more individuals for the gospel. Another part of that purpose is to use video to encourage, inspire, and teach people how to be free, spiritually and financially, to go in the direction God has called them. You will help people to be released to their divine destiny.

 

2) Know your audience. This elementary principle is significant in learning how to advertise your ministry online. You will need to focus on a function within your targeted audience. 

Effectively Promoting Your Book Social Media and Online (Part III)

 

You may be wondering: how can I successfully promote my book on social media platforms? You’re the writer, so you wrote it. Shouldn’t your marketing team and publisher be handling the rest? No. You have to be involved in this process to make it prosperous. If you’re a self-published author, you’re the one responsible for all promotional activities.

Get people reading your book by using hashtags.

Leverage the Power of the Hashtag

Putting the # in front of a word has interesting power. It can make your book noticeable and it can put a whole community around it. You have to be cautious with this method, though. No one wants to see a list of pointless hashtags under a post. Use hashtags relevantly and sparingly.

You can create a hashtag with the name of your book or with a certain concept that’s part of it.

It’s time for all writers to open up to the earth. Social media provides incredible opportunities for self-promotion. A smart campaign can make your book popular and elevate the sales numbers. That’s truly vital for your success as an author.

Begin an Instagram Campaign

Kino MacGregor, a yoga teacher with a large base of followers on Instagram, used this platform as the chief promotional tool for her book The Yogi Assignment. She made a separate Instagram page for the book, but she also advertised it via her personal profile.

Instagram offers many opportunities for successful promotion using tags, images, live videos, stories, comments, and connections. Use them to the best of your ability. 

With that being said, if you do the correct things on social you can almost ensure engagement, which aids in building your network and your brand.

Apps like ShareThis or AddThis have to appear with every post. ClickToTweet creates clickable tweets right in your content.

You also want to write content that inspires folks to share.

 

Effectively Promoting Your Book Social Media and Online (Part II)

Offer to let people read a chapter from your book to get them hooked.

Offer a Free Chapter

In non-fiction writing, free chapters deliver deep insights into the whole essence of the content. Though, a free introductory chapter could also be a helpful marketing strategy for a fiction book.

When you decide to give away a free chapter of your book, spread the news all over social media. Ask your followers to become email subscribers at your website, so they can get the chapter. Remember to include tweet this buttons in strategic spots so the readers can share quotes and entice other social media users towards your book.

Share Photos of People Reading Your Book

This is another well-known strategy for authors advertising books on social media. When you launch the book, ask your followers to post a moment with it. Remember: they should use a special hashtag so you and all your followers can see the post.

You might put all these photos on Instagram or Facebook. This technique creates a sense of community around your book.

Use Medium

John Kim, the author of The Angry Therapist: A No BS Guide to Finding and Living Your Own Truth, is a good example of how you can use Medium for promoting yourself as an author. This platform lets you publish content and share it with a huge reading audience. It’s like forming a new blog, but the audience is already there. They are enthusiastic about spending time and energy to discuss your posts.

You don’t have to write heavy, deep promotional posts. You’ll share top-quality content corresponding to the niche of your book. That will initiate people’s interest in you, so they will take a look at your profile description. This, in turn, will lead them to your published work. 

Advertising on Social Media: Cost-Efficient and Affective.

Effectively Promoting Your Book Social Media and Online (Part I)

 

Non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference.

Here are some suggestions on how to develop an effective social media marketing campaign for your book.

Writing to market is different than your usual writing.

Create Great Promotional Content

Most writers think that creating fan pages and interacting with the audience will be enough. It isn’t. You have to be the one instigating the interaction, and you’ll do that with good promotional content created on a consistent basis.

The issue with many professional writers is that they don’t understand how to write content for marketing. You just wrote an incredible book, but you have no inkling on how to create buzz.

If you’re having a difficult time with this portion of the process, you can always depend on a professional writer. Services such as RushMyEssay UK will link you with a writer and an editor, so you’ll get the help you need.

Begin a Facebook Contest

You want to show that you value your Facebook followers for upholding you on this journey. You can easily do that by giving away a few copies of your new book. Let them tell why they want the book and tag a friend who also wants a copy of the new book. You’ll send free copies for the fan and the friend they tagged.

This strategy works because it makes folks want your book, but it also pulls new possible readers towards your page.

The social media atmosphere is all about the visuals. Pay attention to all design phases, like shape, color, size, and arrangement. You need to find that special vibe that you’re going to spread through all your posts on social media. When folks see a new image, they should know it’s yours.

 

How to Market Your Poetry Book Online (Part IV)

Pinterest is like a worldwide bulletin board. 

Pinterest

Pinterest is a site of theme-based, virtual bulletin boards. You can find boards on anything from fantasy art to craft beer to any kind of poetry book imaginable.

Every board has images of the topic at hand. Clicking on an image offers up more information. For instance, on a book board, if you click on the pic of a book jacket, that may take you to a review of the book, the book’s Amazon page, the author’s website, and so on.

The site is used for sharing information, though too much self-promotion is not encouraged. So, when you set up your Pinterest board, you might want to set up a board dedicated to a bigger topic, like self-published poetry or favorite haiku books and let others share their titles with you. Join in the fun of making interesting boards that not only promote sales but will also be engaging and fun to others.

Besides creating your own boards, make sure to explore other boards where you can share your images and unite with others in the poetry community.

Goodreads

One last platform to look at when promoting online is Goodreads. Goodreads is a website owned by Amazon that lets people freely search a huge user-populated database of annotations, books, and reviews. Users can sign up and register books to create reading lists and library catalogs. Also, they can create their own groups of surveys, polls, book suggestions, blogs, and discussions.

Read the Rules before Posting

Authors who only post promotions and don’t participate in discourse in the community will be thrown out.

Poetry Readers Challenge is the place for reviewing poetry collections. Group members frown upon folks coming only to sell their books. But, if you’re a lover of verse and a serious poetry reader, this is a solid group for you to become a part of. 

 

How to Market Your Poetry Book Online (Part III)

Twitter limits your post so keep it short and sweet. 

Twitter

With posts limited to just 280 characters, you’ll have to pick your words carefully to effectively use this medium which is right up your alley as a poet. Don’t forget that you’ll use up a number of characters if you desire to link to your website. 

Moral of the story: proceed frugally. If you are linking your post to another site, be sure to use a link-shortening service like bit.ly. Bit.ly can handle a long URL address and lessen it to just a few characters, freeing up important real estate on your limited character allowance.

Don’t forget to use hashtags. These can make a big difference in how many folks see your tweet. A hashtag is used to display what the post is about or related to, preceded by the pound sign (#poetrynovels). Every hashtag has its own Twitter address, so folk interested in poetry, for instance, may simply visit #poetry and look at all of the posts with this hashtag. 

Using many relevant hashtags is critical to a successful Twitter presence. If you’re giving away a Kindle deal for your book, make sure to add the hashtag #kindledeals so readers look there for affordable books.

Here are some pertinent hashtags:

#BraveWrite
#love
#loss
#micropoetry
#poetry
#haiku
#poet
#poems
#poem
#vss365
#kindle
#kindledeals
#BookMarketing

PoetrySlam is a subreddit is for only slam poetry. Talk about slam or share slam poems. The site only accepts poems in video or audio format.

PoetryCritics is a community for constructive feedback and criticism for all types of poetry. Also, it is an excellent community of writers with various contests and prompts each week. With over 11,000 members, a response is surely guaranteed.

Books are a moderated subreddit to encourage and foster in-depth discussion about all things related to authors, books, genres, or publishing in a supportive, safe environment.

 

How to Market Your Poetry Book Online (Part II)

These groups are full of people who read and write poetry so you have a good chance of producing your masterpiece. 

Poetically Inclined – The website states that this group is for anyone who enjoys writing or reading poetry. Don’t let this be just another group that you join. Post your poetry here and comment on other poets’ work.  

If you’re feelin’ the group, then invite people. This is a free speech and safe space speech zone. Folks can post anything they want as long as it doesn’t break the rules. The group does dissuade self-promotion, so don’t just post your poetry and never come back. 

That Poetry Place – This forum bills itself as an enthusiastic community of writers and readers where anyone can share their artwork, writing, thoughts, or videos relating to spoken word. The only rules are to keep it poetry and respect all.

Facebook Poetry Society – The Facebook Poetry Society calls itself the top poetry group on Facebook, where you can bring anything poetic. The forum asks that you be kind in words.

Poetry Universe – Poetry Universe welcomes all writers and poetry lovers. Group members ask that you read and comment on the poetry of those posting. 

Worldwide Poetry – This is an invitation-only group, go to the site for details on how to join.

Reddit

Reddit is an actionable community separated into convenient “subreddits,” prefixed by the letter “r.” This lets you advertise to a wider audience like r/books or to a more specific community, like r/PoetrySlam. Every page or “subreddit” is really just a chat space that focuses on a specific subject. Visitors can suggest a topic or just respond to comments that others have posted. The more folks who respond, the higher on the page that discussion goes. Here’s Reddit’s description:

Once you make an account, be sure to look at the right sidebar on each subreddit you visit, where you’ll find related subreddits as well as the page rules. Some pages permit self-promotion, some firmly forbid it, and others have special threads or times for self-promotion.

How to Market Your Poetry Book Online (Part I)

Find some poetry groups and engage with them.

You did it, your book of poetry is completed. It’s worthy of celebration. But if you have dreams of setting your laptop aside and thinking about the beauty of life, think again. As a self-published author, the truth is that you’ll be busier than ever, searching for ways to advertise your poetry online.

When it comes to poetry books, there are numerous groups with a commitment to the genre. Your job is to find these groups and engage with them. But when using social media, it’s vital that members feel you are a devoted participant and not someone just interested in promotion. 

So, join the conversations going on in each forum and once you’ve established yourself, you can let members know of your book and even craft special offers and promotions.

Below are some useful resources. 

Facebook

Facebook is invaluable for a poet marketing looking for affordability. You’ll want to start by creating a business page devoted to your poetry book. Then comes the hard part: getting folks to like your page. There are numerous webinars, books, and blogs devoted to how to do this, and Facebook has a simple step-by-step guide to help you out with this.

Be cautious: Facebook has become monetized, which means that while you can reach a small segment of your Facebook friends with a post, you’ll have to pay to reach a larger audience. Facebook calls this “boosting” your post.

Once you post something on your page, Facebook will ask you if you’d like to boost the post. If you say “yes,” a box will come up asking you to decide how much you would like to spend and telling you how far your reach will go based on how much you spend. 

Once “boosted,” Facebook will send the item out to like-minded pages, where it will be seen on those timelines. It’s a sure way to get your book on the feeds of folks interested in poetry and to start reaching out to folks beyond your inner circle.

Ways to Drive Traffic to Your Podcast on Social Media (Part II)

 

Tease the Audience

Podcasters share a little tease of their podcast 24 hours before the episode goes live. They will share fun facts about their podcast guests, things that they discovered about the subject of their newest podcast or share a 15-second clip of the podcast. Sharing a tease will raise your listener’s anticipation for a new episode.

Use your social media platforms to your advantage and reshare your podcasts.

Reshare

Reshare your podcast episodes on social media. Sharing episode updates on your social media channels is crucial. Remember, everyone is united through a social media channel. There is so much content going through everyone’s social feed that there is a chance that your update was missed. Sharing many times a day or a couple of times a week increases the chances that your post will be seen by your followers.

Use Stories to Your Advantage

Since the launch of Snapchat’s story feature, you have a new behind the scenes look into your favorite TV shows or celebrities. Now, Instagram has the same feature, improving the way our favorite brands use the feature. This is the best tool you can use to give your viewers real-time updates, but also a behind the scenes look into what goes into making a new podcast episode.

Launch Day

If this is your first time recording and presenting a podcast, you should record two or three more episodes. When you’re new to the podcast world, you want to offer your listener a preview of what your future episodes will be about and the topics that you will cover. Having a few episodes available after your first launch will give listeners the chance to listen to you more. 

By having more episodes on launch date, this will aid you in knowing if your first episode was a success. If folks continue listening to the other episodes, you will have an inkling of how huge your audience is.

 

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