AuthorSteven Lee

Raise Your Brand Awareness!

You’ve come up with some great product branding. You possess a real sense of what your brand means and how you’re going to offer it to the world. Sadly, you’ve only taken the first steps towards creating a brand.

A brand only means something if it’s identified by the customer. Therefore, the biggest part of the test in creating a brand is producing brand awareness. Luckily, there are lots ways to foster brand recognition.

Here are some steps to take on your way with respect to brand awareness and towards developing a real, identifying brand for your business or product.

Social Media Marketing

Social media marketing must be at the top of the list when it comes to brand awareness.

In current times, it should be understandable that social media is vital. Where do most folks spend the majority of their time every day? On social media platforms. So, it only makes sense to be where your potential customers are.

The other major fact about social media marketing is that it’s a no-cost way to increase brand recognition. In digital times, a huge amount of your time should be in creating a good social media presence.

Where you should be putting your efforts will hinge on your industry. It shouldn’t be difficult to discover which social media platforms will be the most helpful for your brand.

Once there, make sure you are present on a regular basis. Producing regular content is the most vital aspect of keeping a social media presence. Folks lose interest fast, and once they lose the habit of checking in regularly with you, it will be difficult getting them back.

Safety in Numbers

What do all products and businesses have in common? They all want to increase brand awareness. There is rivalry involved in business, but people can recognize more than one brand.

For example, Coke and Pepsi advertised competitiveness helped both companies. Uniting with another business can be an effective way to join resources and help produce brand awareness.

When you are considering sales, the best business partner is one that pursues a similar customer, but doesn’t compete with you.

For example, if you are a wedding planner, you can offer a discount for customers of the local florist. This way you are extending brand awareness to an already customer base.

This way you can grow together and don’t have to worry about another business taking away your customers. A win-win situation.

The Importance of Market Research for Any Size Business

Business market research is the technique of gathering data to decide if a particular service or product will fulfill the needs of your customers. With good market research, your business can get valuable information about your economic shifts, demographics, market trends, and customers’ spending traits.

If you don’t know precisely what market research is, and what types of businesses need market research, then read on for answers.

Market research entails two types of research, primary and secondary. Practically every business type needs market research in order to thrive.

Market research is an important way to create a precise roadmap for your business on how to function.

It helps you in making educated decisions, trains you for shifts in your industry, as well as assists you in keeping up to date with the current trends.

Effective market research is all about discovering the right answers to the right questions. Subjects are:

  • Your target
  • Your competitors
  • Your problems and solutions

Get to know your audience and create your communication strategy and solution based on it.

  • Your customers desires and needs
  • Your customers’ consumer behaviors and how to engage with this group

Check out your competitors and the brands that you respect.

  • What are they doing and how are they relating to their customer base
    • What can you offer better to bring that customer base to you

Understanding the personality of your customers:

  • Ensuring to focus on their goals and frustrations and goals when creating your solutions.
  • Craft a value proposition and stay true to your word. No fake promises! Nothing kills a business and its reputation quicker than those.

When it comes to the discovery phase of a business market research plan, there is an investigation of your company to find out basis information like target audience, business goals, and USP. Your competition is also investigated.

Your customers might be surveyed to know your services and products from their perspective.

Social Media Marketing Tools for Small Businesses

Social media marketing is a vital part of any business want to attract, retain, and engage a true customer base, not to mention attracting a bigger audience.

This means the burden is on to create good social content, on the right platforms, and at the time when your audience is most likely to be on it.

However, with the right social media automation tools, monitoring, analyzing, and producing effective social content has never been simpler. Here are a few well-known social media management tools that work with any size budget.

Hootsuite

This social media tool provides a real picture of your social networks all in one platform. This allows you to see what your audience is saying about your brand and your business.

Also, you can monitor and schedule engagement around each post using the analytics tool.

Small businesses can begin with a free account, which provides automating for up to three social profiles and produces some message scheduling and fundamental analytics reports.

Audiense – SocialBro

For small businesses that use Twitter as their main social media platform, SocialBro by Audiense might be a smart investment.

This tool lets you check out your competitors, target new followers, and examine your account to establish the best time to create your tweets to increase your audience reach.

You can also create analytics reports from your account to help improve your social media marketing strategy going forward.

Sprout social

With user-friendly functionality and a simple interface, Sprout Social is on the fast track in being a well-known social media marketing tool for business owners who find they don’t have a lot of time.

It lets you manage social media messages all on one platform thanks to its smart inbox feature. Also, it produces simple to understand analytics reports to help increase your engagement strategy.

The platform also organizes key target market insights and gives you personalized feedback on how to enhance your social reach.

You Need a Digital Marketing Strategy ASAP!

Here an idea: Use a digital marketing strategy to support your digital transformation!

Where do you begin when you want to craft a digital marketing strategy? It’s a shared challenge since numerous businesses understand how crucial mobile and digital channels are today for retaining and acquiring customers. Still, they don’t have a united plan to engage and increase their audiences successfully. So, they are suffering and losing to their competition. Developing a digital marketing strategy, an effective one, can remedy this for you.

The trials and tribulations of creating a digital marketing strategy

I have learned over the years that a common difficulty is where to begin forming your digital marketing plan. I believe there is a dread that a huge report is necessary. However, it is lean preparation that works effectively. Your plan doesn’t have to be a massive, multi-page report. A strategy can, at best, be summed up in a couple of sides of A4 in a table uniting digital marketing strategies to objectives. It is suggested to make a lean digital plan based on a 90-day plan to execute your digital plan quickly to increase traction.

Another trial is the sheer scale and scope of digital marketing. There are numerous digital marketing methods going from social, email, and search marketing to enhancing the digital experience of your website for visitors. When you have a planning framework, you can identify a more controllable number of digital marketing activities which include the complete customer journey.

Within every digital marketing technique, there are several detailed strategies that are critical to success. This is why each one should be prioritized and evaluated. For example, from energetic web content for email automation, programmatic to website personalization, skyscraper content for organic search to re-targeting, everything has a place and serves a purpose in your digital marketing strategy plan.

Cold Calling is Dead; Digital Marketing is Alive and Well

Just to keep it real, cold calling is dead and digital marketing is alive and well. It has taken over as the top method for generating leads. Here are just a couple of reasons why folks seem to like digital marketing to the ancient skill of cold calling.

  • Most people aren’t content answering calls from strangers. If they don’t recognize your number, they won’t pick up.
  • If someone does answer, why should they trust you? They have no reason to with all the phones scams going on.
  • There’s no incentive to call you back.
  • Most folks don’t expect quality professionals to be still doing cold calls.

Most humans, if not all, are online. With digital marketing, you can connect with anyone anywhere in the free world.

There aren’t any limits when you’re considering demographics, geographic, or language.

Even the number of seniors (55 and over) online has risen by over 80%. The bottom line is if you are seeking to reach a target market, you most certainly can do it via the internet.

With cold calling, you want folks to trust you without giving them a reason to. This technique has always been difficult, but even more so today. If they can find proof of your skills online, people are more likely to come to you.

Since people are used now to finding what they want on the internet, it’s easier to attract them to you.   You can create trust by putting useful content on your website, social media pages, and blogs.

Remember, cold calling is just you reaching out on a one to one basis. It relentlessly limits the number of individuals you can reach at a time. Even the top cold callers can only make a couple of hundred calls per day. Digital marketing offers you the opportunity to increase your reach exponentially.

Bring More Aesthetic Appeal to Your Instagram Account

Do you realize that Instagram has over 600 million active monthly users? Amazing! No wonder the question I get asked the most is, “How do I increase my followers on this mega photo-sharing network?”

To help, here are some successful Instagram management and growth tips. While they don’t ensure you will be a success overnight, they will at least bring you a continual growth in followers. The problem is, many folks don’t want to put in the work necessary to manage an Instagram audience every day that produces true business results.

They want easy and fast tips for quick results. You want to hear a well-known secret? That sort of slothfulness gives you an Instagram account with plenty of followers but not plenty of engagement, not to mention few sales.

Post on Instagram every day one to three times

The top technique in producing solid business results with Instagram is to be present on it. That’s not a huge surprise. But how frequent should you be posting on Instagram? That all depends on your objectives. The Instagram accounts with the biggest followings are posting over 90 a month. When you do the math, that’s roughly around 3 times a day.

If you want to bring in a very big audience, you should be posting a lot of times a day, seven days a week. You really don’t have to post three times a day.

The worst thing you can do is buy Instagram followers. These folks will never truly engage with you or your content.

You may find an increase in your comments. However, true customers will see right throw those vague comments. Also, if you buy followers and Instagram finds out, your account will be banned. Then you will lose access true and fake followers. This puts a big hurt on your marketing plans.

An Email Newsletter – Your Most Effective Marketing Tool

If you questioned me about my #1 marketing tool, my response might astonish you. It’s my email newsletter. Yes, that thing that most business folks dumped a long time ago.

Some folks think that it takes too much time to write a newsletter. It mostly likely will end up in someone’s junk or spam folder. This could be true. However, I beg to differ. I have earned plenty of money (thousands) by sharing by advice, tools, and tips.

When I began writing my newsletter, it was at the same time that mail-away newsletters were on the decline. Email became the fastest way to connect to people and e-newsletters became real popular. As time went on, most folks stopped sending newsletters and created blogs. A few years later, social media started being the chosen way of communication and marketing. As a result, newsletters were on the brink of being extinct.

Don’t get it wrong. I do all the above. However, I am real old school. So, I keep my newsletter going for a number of reasons:

It’s affordable and cost-effective

Even though there are several well-known email marketing services out there, such as MailChimp and iContact –  I like to use Constant Contact. I pay a small monthly fee that is based on the number of subscribers I have. When I do the math, I realize I get a return on my investment if even one or two individuals buy any of my products or book me for a speaking engagement or seminar.

It lets me stay in touch

I attempt to send out a newsletter at least every month. If I attempted to do so any more times, I could be called annoying. If I don’t send one out at least every month, it isn’t worth the energy it takes or the money I put out for the service.

Reasons Why Your Online Business isn’t Flourishing (Part 2)

Not make the most of the social media in your marketing operations

The space on the internet is competitive. However, you have a great chance if your product is distinct, and you know how to work social media in your favor. In reality, it isn’t enough to have a great product. You have to have the right individuals see it. And because your potential customers use social media apps, you must do the same.

It is really a surprise to see a business that doesn’t have a Facebook or Twitter account.

When you put well-place tweets on your page, talk about your product or service, elaborate on its abilities and features, you increase interest and teach people what may be expected from you.

Being present on social media keeps your potential customers interested and willing to find out more about what you have to offer.

Want to take a more direct approach to your business? Things like targeted Facebook ads are getting quite popular and create incredible results in demographic precision and the conversion to sales/customer category.

You don’t stay with what works

Let’s consider for a minute that you’re getting plenty of sales with your Facebook ad campaigns. However, you aren’t getting any love with your Instagram page. Your website blog isn’t receiving any real traffic either. What do you need? Create more ads! Vary your targets and get into new territories.

For example, if your ads are working well for t-shirt sales when you targeted young Latino males, then you might want to target young White and Black males too. The point is to enhance what works for you and make sure you milk it for all you can. It doesn’t take a whole new marketing campaign to increase sales and customers. Just expanding on what you’re already doing.

There are times when putting all your eggs in one basket is the way to go.

Reasons Why Your Online Business isn’t Flourishing (Part 1)

Internet businesses are here to stay. Based on numerous reports, there were over four billion internet users. This comes to over 50% of the world’s population. Moreover, the report said that digital interactions swayed retail sales to over $3 trillion. One more mind-blowing fact: there are presently more than 975 million websites in today’s world.

I strongly feel that wherever internet traffic is, there are opportunities for business growth. But only business individuals who are correctly informed about the mechanisms of the internet business cycle will profit from these opportunities.

Simply put, while we are a part of the internet age, a huge number of businesses still don’t take full advantage of its prospects and aren’t utilizing the proper strategies. Here are some reasons businesses aren’t thriving as well as they could.

Not investing in online visibility

When considering internet businesses, one big deciding success factor which plenty of folks take for granted is their online visibility.

This translates to when talking about subjects that matter to your customers or business comes up, so does the name of your business.

It means your SEO is on point and that your website comes up when folks do an online search for whatever reason. Because of the competition, these objectives are at times a complex task when it comes to the huge number of sites vying for who gets ranked and seen on the big search engines like Google.

However, if you are a relatively new business, one more way you can bring your business that extra edge is by being listed on web directories like Local Botw and DirJournal Local, according to your business needs and niche.

This will equivalently help put your business at the highest point on the list, bringing you improved visibility.

Also, with billions of people on the web all over the world, the privacy and confidentiality of your customers is vital. If your competitors can get any of the information you share with your customers, including anything private, you have a huge issue.

Reasons Not to Buy Internet Marketing Courses

In my journey operating my own online business, I’ve paid out over $4, 500 in classes that assured huge results. When it was all said and done, the classes did nothing for my business. Bustling each day and fundamental marketing principles worked.

Sadly, many folks are becoming victims to issues in today’s digital marketing world. They purchase these classes hoping of having the information they need to flourish their business. They end up bitter and mad since most of the info is immaterial.

Before you purchase a service or product, you should consider this. Developing a small business is difficult. To be successful, you must the right resources intelligently.

Plenty of the advice given only works if you have garnered a big audience. This is the greatest issue in digital marketing today. There’s plenty of good advice and methods that work only if your online presence is at a certain point. Think of the huge internet marketers who are on top thanks to their affiliates.

Plenty of the info in these courses can assist you create a solid plan. The most critical part of developing an online business is creating your audience. These classes don’t instruct you on how to increase your traffic or email subscribers. The reason is most likely these courses were established long before the increase in competition.

The courses are created to get you to sign up for as many as you think you need. Plenty of these classes are by huge internet marketers who want to “up sell” you on pricey classes.

You purchase the $97 program but on the way to check out you’re taken to a webpage that offers 50% off the program, ensuring it’s a much better bargain than the one class you’re considering purchasing.

Sounds familiar to you? Don’t drink the kool-aid!