AuthorSteven Lee

Ways to Drive Traffic to Your Podcast on Social Media (Part I)

Podcasts are becoming more popular.

Podcasts have been slowly, but gradually increasing their listening audience. Since 2015, over 70% of Americans over the age of 12 listen to a podcast at least once a month. As a result, there has been a 17% increase in podcast listeners every year. Since then, numerous media businesses and digital startups have been investing in podcasting.

A podcast channel is a good way to increase your network. It helps increase credibility, visibility, and respect for you in the sector you’re in. Also, podcasts assist you in expanding your connections and have the chance to meet individuals you admire in the industry. Podcasts are gradually taking over the digital world. If you want to start your own channel, here are a couple of pointers on advertising your podcast episodes and channel.

Social Media Promotion

As you know, social media is a crucial part of our daily lives. We get our products, news, entertainment, and events through the web. We’re essentially linked to one another 24/7. Advertising your new podcast on social media is not that difficult. You just have to realize where to begin, make a schedule and stick to it.

Share Episode Updates

It’s critical that each time you create a new episode and upload it, you share an update on your social media accounts. This update lets your followers know that there is fresh content on your channel. Be sure to include the link to your episode in your update. It directs the listener to go right to your episode and begin listening.

Pin Your Episode to Your Page

No, I don’t mean pin as in Pinterest. If you pin your episode to your Twitter or Facebook page, it gives your newest episode more visibility. The pinned episode will be placed on the top of your page and will not be moved, even though you share regular updates. This guarantees that your latest pinned post will be the first thing that a visitor sees when they come to your social media page.

 

Best Places to Promote Your Music Online (Part III)

Try uploading your music to Spotify.

Upload your music to Spotify

One of the best desktop and mobile apps in the world, Spotify takes the listening experience to a higher level. Spotify has practically every recorded artist in their libraries, so you definitely want to be there as well. With their super-amazing discovery tool for finding new artists, your channel could get linked with bigger names that play similar music.

Use Hashtags on Twitter (@TwitterMusic)

Twitter is the ideal place for music fans to find their new favorite band. Give them the chance to find you first by using popular hashtags like #rap, #jazz or the music style of your liking when tweeting out new tunes. Additionally, keep an eye out for hot music hashtags like #MusicMonday and #NewMusicFriday when working your band’s twitter account for more exposure.

Find Music Blogs

Music blogs long ago surpassed magazines like Rolling Stone as the experts on the best of what’s next in the music world. That means that having a popular music blogger post your latest music, hype your next show or even review your album will get you some true street cred, and some true new fans. Numerous bloggers have their email addresses or social channels listed on their posts, so try getting in touch with them with a short intro and a link to one of your songs. 

Begin by researching popular music blogs in your area and send the bloggers your EPK with a solid professional email intro. A post on a blog in your city or town can help you obtain a devoted local fanbase. The best blog for your music will vary from genre to genre, but Pitchfork, Stereogum, DatPiff and The A.V. Club are some of the top ones. 

Expose your Music with Dozmia

Similarly to sites, we listed above, the mobile app Dozmia works by suggesting new music based on artists and songs and that users already like. Why Dozmia? Being a new player on the scene, musicians have the advantage of getting in on the action early by using Dozmia’s targeting music pairings. 

 

Best Places to Promote Your Music Online (Part II)

Keep your audience by promoting your ticket shows. 

Promote your Shows on Bandsintown & Songkick

One of the main reasons you got into music, to begin with, was to play in front of an audience. Help ensure that your next show is played to a full house by promoting your shows on ticket buying channels such as Songkick and Bandsintown. With location-based targeting, Bandsintown lets site viewers find the hottest shows in their area.

As an added bonus, linking your Songkick or Bandsintown accounts to your Wix Music site automatically updates any new tour dates and lets you purchase tickets on your website without lifting a hand.

Create your own YouTube Channel

Artists that you’ve possibly heard of such as Karmin, Justin Bieber, and The Weeknd have one thing in common: they were all discovered on YouTube. If you’re wanting to get your music to the masses, you best believe that you need a YouTube channel to get you going.

Host your Music on Apple Music 

The default music service for all Apple products, Apple Music is highly regarded for hosting the largest online music library in the world. The new Apple Music service goes one step better being the online place for your digital music collection. They want to aid people in finding new tunes based on what they’re already listening to. This could be you and your band.

Familiarize yourself with Reddit Music

The homepage of the underground, Reddit is perhaps the largest thing on the internet. You might not know this, but a lot of viral things you see online were on Reddit first, and that’s why musicians should familiarize themselves with the Reddit Music platform. The grassroots-style community for content sharing lets musicians get a true feel for how their music is being noticed by audiences. Be aware, hardcore users can be harsh on newbies. Just be authentic and you’ll be okay.

Best Places to Promote Your Music Online (Part I)

 

It’s no earth-breaking news that the web has changed the music industry for good. Technologies such as streaming, file sharing, social media, and eCommerce are giving artists more chances to expose their music to bigger audiences and raise their fan base. The downside of having so many choices is that picking the best ways to advertise your music online can be challenging.

To help you make solid choices, here is a list of the most effective and popular online hangouts you should join to get the word out about your music. Here are some ways to advertise your music online:

Post your music on a YouTube channel.

  • Get your own YouTube Channel
  • Create your Music Website with Wix Music
  • Promote your Shows on Bandsintown & Songkick
  • Find Music Blogs
  • Host your Music on Apple Music
  • Familiarize yourself with Reddit Music
  • Upload your music to Spotify
  • Use Hashtags on Twitter (@TwitterMusic)
  • Spread your Music with Dozmia
  • Create your Music Website with Wix Music 

When it comes to advertising your music online, Wix Music doesn’t skip a beat. An all-incorporating online marketing solution, Wix Music has you covered with all the tools that are necessary for you to advertise, sell and give out your music online.

Sell your music 100% commission-free, right from your website. Easy music sales translate to more money in the bank.

Spread your music to more than 120 of the most popular music channels on the internet without having to leave your Wix account. Give your tunes to top online stores and streaming services such as Google Play, Spotify, Rdio and more.

Would you like to promote your gigs? Wix Music provides seamless integrations with BandsInTown or Songkick so you can advertise your shows and sell tickets right from your website. You can also sell your merchandise by adding an online store to your website. 

 

Best Online Businesses Ideas for Kids (Part II)

 

Build Wooden Birdhouses, Bird Feeders, or Flower Planters

These projects let your kids promote nature and preserve the earth. Made from a kit or from scratch, every child can create their own color patterns and distinct designs.

Pros: For children interested in woodworking, this offers them an outlet for their talent. This project usually requires an adult’s help which teaches children cooperation and teamwork.

Cons: Making wooden products from scratch necessitates power tools and help from an adult. Look online for pre-cut kits that you only need paint and glue. Heavy products might be pricey to ship.

Children can sell their artwork online.

Sell Artwork

Sell artwork like painted ceramics, prints, or sculptures. Talented artists can make custom paintings from a photo given by the customer. Another choice is making many copies of one print to sell entirely online.

Pros: Instead of just decorating their bedroom walls, artistic children use their talents to make money. They share their skills with others in a profitable online job.

Cons: Children must have exceptional talent to have success in selling art. Specific types of art necessitate a huge workspace and make a huge mess. The artwork has to be packed carefully to avoid breakage in shipment.

Online businesses for children can be educationally rich and financially lucrative experiences as they are really different from normal jobs for children. Kids learn fundamental business and budgeting principles that help them in all phases of life. With pride, they will spend their own money to buy a new toy or pay for college. 

An online business also helps children give back to their community when they give a portion of their profits to local charities. For skilled and motivated children, running an online business gives them an outlet for their talent while grooming them for the real world they have to navigate as adults.

Best Online Businesses Ideas for Kids (Part I)

 

Kids can get hands-on business education when they run their own business. With a good internet connection, shipping materials, a digital camera, and a few hours each week, nearly any child can earn money with an online job.

Sell Crafts

For children who enjoy assembling craft kits or knitting scarves, this business choice lets them make money from their hobby. Many online stores such as Etsy or eBay let users sell handmade items to customers around the globe.

Pros: Numerous affordable craft kits can be bought from local craft stores. Assembled with care, these kits change into attractive products. Children can cut costs by buying supplies in bulk from online sources.

Cons: Etsy obliges users to be over the age of 18, so children will need an adult partner. The time requirements to finish complex crafts usually outweigh the financial benefits. To make some money, children have to pick simple crafts that need little time to finish.

Making jewelry is not only fun for kids but it can earn them some money too.

Design and Assemble Jewelry

Friendship bracelets, necklaces, earrings, or ankle bracelets are simple to make and sell. With the popularity of jewelry making, children should be able to find jewelry-making products and tools with ease.

Pros: This business suits children of practically any age and necessitates little adult supervision. Customers can simply purchase jewelry online and jewelry ships easily with little cost.

Cons: Children must keep the supplies organized to keep the materials from getting lost or tangled. Little parts can be choking hazards for younger brothers or sisters.

Sew Clothing or Fabric Accessories

Fashionable, hip children will flourish in this business. Designs include putting colorful patches to shirts or jeans, designing matching wallets and handbags, outfitting pets with socks or sweaters, or fixing vintage clothing.

Pros: Every human wear clothing, so this business hypothetically includes a good return on investment. Customers will love the customized product they get.

Cons: These orders will be difficult to sew in advance because of the multiple sizes of clothing. Fabric is pricey, so the product’s price will have to reflect the cost of the sewing materials.

Why Online Shopping is Popular and On the Rise


Online shopping has many advantages.

Online shopping is one of the trendiest ways to currently shop. Folks are crazy about online shopping and they’re mostly like to buy something online. Though there are many disadvantages of online shopping, it is still one of the most convenient ways to buy.

Below are a few of the reasons behind the increase in online shopping

Search for exactly what they want – When shoppers go online to shop, it makes the whole browsing process way simpler. You can put in the name of a brand or product into your cell or computer.  Folks look for what they want, see it and purchase it. That’s it.

Convenient – Online shopping gives you the convenience of shopping 24-hours, seven days a week from anywhere for anything. You don’t have to drive or make time to go to the mall.

Comparison – For this, you don’t have to go from one store to the next to compare prices. In one place, you can buy the best product at the best price.

Lower Expenses – Most of the time when we go shopping outside, we spend more money on other things such as parking, like food, gas, etc. Online shopping has lowered the cost of extra expenses.

Offers/Discounts – There are discounts and offers available in online shopping. Special offers, gift coupons, cashback, free shipping, and big discounts are a few of them.

Reviews and Stars – These are one of the most critical things to see while shopping online. When you buy something, you want it to be the best. Reviews and stars do the job. You get to know about a product from the customers who have already bought it, helping you in buying the best product.

These are just a few of the things that have made online shopping well-liked these days. Online shopping has made things easily available with just a few clicks. It is convenient and saves plenty of money and time.

Digital Marketing is Transforming the Tourism Industry (Part II)

WestJet wants to allow its flyers to use their own devices.

On-board – Experience marketing is vital (continued)

WestJet wants to take their on-board experience a step further and partnered up with Panasonic Avionics Corp. to put in an entertainment system that lets airline guests use their own devices to access the media library wirelessly. According to WestJet, over 74% of travelers bring their own web-enabled devices on board. Several of them want to continue using those devices seamlessly while utilizing the airplane’s system to watch additional content.

Digital marketing is no longer just for desktops. Today, folks need to be connected at all times. Give them access to your online content on their own devices when and where they want it the most. Your thoughtfulness will be appreciated and folks will be much more inclined to buy other services when they are using a safe and familiar device.

At the Destination – Additional services mean repeat sales 

Before going on vacation, most folks research the place they’re going to visit. Once they get to the destination, the search for the best places to visit continues. Luckily, the power of Wi-Fi lets travelers use their devices anywhere from the hotel room to touristic attractions to coffee shops.

As a result, planning any trip becomes as easy as going to a review website and picking the next destination point. Getting competition from Airbnb and their Neighborhoods Local Travel Guides, big hotel chains are also seeing the need to increase the range of their offering to provide even more value to the customers.

Hotel Indigo, a part of Intercontinental Group, has a service that lets its customers explore the neighborhoods they are staying at by providing neighborhood guides. The mobile site version lets travelers see available content even when they’re not staying at one of the hotels. The guides have maps, useful information about local attractions and restaurants, hotel overviews and a Facebook linked photo-sharing tool.

 

Digital Marketing is Transforming the Tourism Industry (Part I)

Hospitality and tourism are going digital too.

Hospitality and tourism are some of the sectors that are most affected by digital development. Transportation and accommodation businesses are among the first ones to use digital marketing techniques in their practices to engage communities and ensure their customers have the best possible away-from-home experience.

In order to do well and gain competitive advantages, folks in the travel industry are always seeking the greatest and newest ways to reach their buyer persona and custom their offering to their target audience. Below are some current examples of digital marketing applications that marketers from any industry can learn from.

Booking – the importance of second-screen marketing

Digital consumption today is quite different from what it used to be. The use of mobile devices is on the rise and the situation is no different for the tourism sector. Moreover, it may be even more deal-breaking since folks use various devices to book their hotel rooms and airplane tickets. Due to that fact, there is an increasing trend of mobile-only travel agencies (MTAs). These businesses offer travelers the ability to book tickets through downloadable mobile apps.

Although currently most of those services are focusing on tonight-only bookings made by travelers on the go, down the line, we can expect to see an influx of full-service mobile traveling agencies. Otherwise, successful last-minute booking apps can also get acquired by bigger web companies the same way ReallyLateBooking.com became a part of a popular booking service Hot Hotels.

On-board – Experience marketing is vital

Traveling from point A to point B can be a tiring and long experience. In an attempt to make the trip more pleasant for travelers, airlines put in advanced in-flight entertainment systems that let people watch movies and TV shows, play games, listen to the radio and make phone calls from the aircraft.

 

How Digital Marketing Will Influence the Real Estate Industry (Part III)

As a real estate agent, these strategies may be extremely beneficial.

Blockchain Technology (continued)

This technology lets marketers track the placement of their ads and ensure their consumers that they click their ads. As a result, customer engagement data become more accurate. Your marketing assets won’t be wasted.

With its transparent nature, it gives consumers more control over what and how their personal information is being utilized by marketers. When they trust you, they are more likely to share their personal data.

Social Ad Campaigns

Social media is a dependable marketing channel. Several businesses still don’t completely understand how very effective these systems are.

A variety of new offers from the huge networks made it possible to get to target markets specifically and more effectively than in the past. These fresh offers would include improved retargeting and geofencing.

The trick to increasing it is to produce advanced social projects that use the complete assortment of styles and tools. Businesses that invest in advanced social methods are more likely to find an outstanding ROI.

Influencer Marketing

People want real and authentic experiences. That’s why your prospective clients are likely to believe a real person over your ad. And this is where influencer marketing comes in.

If you use it in your real estate marketing, you need to find influencers that can get in touch with the right consumers. To further help your campaign, you can utilize effective hashtags that your clients can remember easily.

Digital marketing is useful. Though, you must first know your target audience. In this way, you can improve your online branding to create a consistent online presence that can aid your brand’s recognition.

People who are finding or renting a property use the web. So, it is becoming more necessary to have a strong internet presence as a real estate agent.