An Email Newsletter – Your Most Effective Marketing Tool

If you questioned me about my #1 marketing tool, my response might astonish you. It’s my email newsletter. Yes, that thing that most business folks dumped a long time ago.

Some folks think that it takes too much time to write a newsletter. It mostly likely will end up in someone’s junk or spam folder. This could be true. However, I beg to differ. I have earned plenty of money (thousands) by sharing by advice, tools, and tips.

When I began writing my newsletter, it was at the same time that mail-away newsletters were on the decline. Email became the fastest way to connect to people and e-newsletters became real popular. As time went on, most folks stopped sending newsletters and created blogs. A few years later, social media started being the chosen way of communication and marketing. As a result, newsletters were on the brink of being extinct.

Don’t get it wrong. I do all the above. However, I am real old school. So, I keep my newsletter going for a number of reasons:

It’s affordable and cost-effective

Even though there are several well-known email marketing services out there, such as MailChimp and iContact –  I like to use Constant Contact. I pay a small monthly fee that is based on the number of subscribers I have. When I do the math, I realize I get a return on my investment if even one or two individuals buy any of my products or book me for a speaking engagement or seminar.

It lets me stay in touch

I attempt to send out a newsletter at least every month. If I attempted to do so any more times, I could be called annoying. If I don’t send one out at least every month, it isn’t worth the energy it takes or the money I put out for the service.

Reasons Why Your Online Business isn’t Flourishing (Part 1)

Internet businesses are here to stay. Based on numerous reports, there were over four billion internet users. This comes to over 50% of the world’s population. Moreover, the report said that digital interactions swayed retail sales to over $3 trillion. One more mind-blowing fact: there are presently more than 975 million websites in today’s world.

I strongly feel that wherever internet traffic is, there are opportunities for business growth. But only business individuals who are correctly informed about the mechanisms of the internet business cycle will profit from these opportunities.

Simply put, while we are a part of the internet age, a huge number of businesses still don’t take full advantage of its prospects and aren’t utilizing the proper strategies. Here are some reasons businesses aren’t thriving as well as they could.

Not investing in online visibility

When considering internet businesses, one big deciding success factor which plenty of folks take for granted is their online visibility.

This translates to when talking about subjects that matter to your customers or business comes up, so does the name of your business.

It means your SEO is on point and that your website comes up when folks do an online search for whatever reason. Because of the competition, these objectives are at times a complex task when it comes to the huge number of sites vying for who gets ranked and seen on the big search engines like Google.

However, if you are a relatively new business, one more way you can bring your business that extra edge is by being listed on web directories like Local Botw and DirJournal Local, according to your business needs and niche.

This will equivalently help put your business at the highest point on the list, bringing you improved visibility.

Also, with billions of people on the web all over the world, the privacy and confidentiality of your customers is vital. If your competitors can get any of the information you share with your customers, including anything private, you have a huge issue.

How to Improve your SEO with Google AdWords

The most treasured use of AdWords for SEO is to lookup keywords. Keywords are the base of any SEO campaign and even if you are a pro in your niche, you should continuously research keywords just because users often search for quite unanticipated keywords and key phrases you as a pro will never consider. Nonetheless, what matters most for top rankings is which keywords your target audience is looking for, not which keywords you as a pro consider most common in a specific niche.

In order to discover what users are looking for, you need a keyword research tool. It is correct that there are several free and paid keyword research tools, but Google AdWords Keyword Tool is many years ahead of them all.

It is easy to use AdWords to search for keywords. You can either enter the URL of your site or insert some seed keywords. The tool will routinely produce a whole lot of suggested keywords. Check out the results and shortlist all the keywords that seem important and have a reasonable global search volume.

You may want to rank well for ALL the generated keywords, but it’s beneficial to put all your efforts on a certain few. The idea now is to discover keywords that are rather easy to optimize and yet have a sizeable search volume. These would be the keywords with the least competition in Google. Go to Google and put in each of your short-listed keywords. It’s best if you search for the precise phrase, so put double quotes around your keywords.

See how many web results there are for each of the phrases. Now that you have collected the “number of web results” for each keyword, compute competition ratio by dividing it’s “global search volume” by the “number of web results.” The keywords with the high ratios are the simpler ones to optimize.