CategorySEO

SEO for Authors is Necessary for Self-Publishing (Part I)

SEO can increase your book sales.

SEO for authors may possibly bring book buyers to you!

You don’t need to be a pro on SEO to make it work for you and help you to sell your book.

The key to SEO for writers is not in taking years to learn how to painfully direct it to your advantage.

But rather to just keep in mind that zillions of folks use Bing, Google, and other search engines daily to find answers and information to questions they have.

SEO aids your digital marketing when your piece of content is in search results.

By knowing this, it is quite clear that practically none of these zillions of folks will use your book title or name to find your blog or website.

The main duty of SEO is to attract as many folks as possible to your blog or site. Then, with any luck, they will remain long enough to not only read your page or post but also see your book promotion widgets or book buy links.

Since SEO delivers folks who want information or answers, this means that a static site or page that is only about your book or books will not get search rankings. You won’t get any traffic from SEO.

SEO works best for blog articles

Though, when you create content in a blog post, it truly can attract site visitors if you are posting helpful information that is of value to readers.

In many cases, author websites get little visitor traffic at all. However, blogs receive lots of traffic, which helps with book marketing.

The reason is clear.

Blogs usually have plenty of posts covering plenty of topics which is fabulous for SEO.

If you use Google Analytics, you can track the most popular search terms that are bringing folks to your site.

Law Firm SEO: How to Start Seeing Traffic and Results (Part III)

Surveys after a case is settled is a good way to gain valuable feedback from your clients.

There are three types of content pages that will aid your ranking:

Primary: Content pages that target top-value keywords relevant to your practice areas.

Secondary: Content pages enhanced to rank for keywords relevant to your services.

Tertiary: Content pages that target long-tail keywords.

Answer Your Reviews

Consumers depend on online reviews when picking a lawyer.

One easy thing that law firms can do themselves is to answer reviews in a timely fashion.

This means answering both negative and positive reviews.

Google puts plenty of weight on reviews, so quickly answer any on Google.

If you can improve your rating, that should also influence the number of prospective clients who click on your website.

Email Strategy

Another good way to drive traffic is via email.

Here are some email campaigns types that work well in the legal sector:

New lead follow-up campaign: Show a client or a prospective client what the next steps are. You could show them a journey through your law firm with a video, explaining what the next steps would be or what’s involved when hiring a lawyer.

Lead magnet: Give away an e-book.

Capture reviews from past clients: As soon as someone’s case is settled, they should be put into an email campaign asking for a review or possibly taking a survey about their services. As mentioned in the last part, putting on more positive reviews can only aid in driving traffic to your site.

You might want to invest in a solid email management system, specifically one that is also a CRM and has the capability to create email autoresponder campaigns.

Last Thoughts

All of these things can assist you swiftly if you need more SEO visibility and traffic.

Out of all these options, you might want to begin with the SEO audit. You need to detect the health of your website before you begin adding any links or content.

Law Firm SEO: How to Start Seeing Traffic and Results (Part II)

With your firm’s website ranking like it’s supposed to, you’ll get more clients than ever before.

SEO Audit and Correct Any Mistakes

An SEO audit can reveal problems that are damaging your organic search visibility and website performance.

After performing an audit, and doing any necessary fixes, you’ll see your website traffic increase.

These are some typical errors we discover doing audits for law firms:

  • Overall bad advice from other marketing partners.
  • They never set up Google Search Console, so they can’t see if Google is having issues crawling and indexing the site.
  • Too many bad links have been made over the years and might not be disavowed.
  • Numerous unnecessary 301 redirects and broken links.
  • Not paying attention to website performance and page speed.
  • The website isn’t mobile-friendly or responsive.
  • No set up AMP versions of webpages.
  • Uncompressed images
  • Inconsistent NAP profiles on the web.
  • Numerous pages vying for similar keywords, resulting in cannibalization. This problem is gigantic.

How can so much go so wrong?

A huge number of law firms get a web designer to make their website. However, a web designer and SEO web developer are two different professions with two completely different skill sets.

So, if you plan on hiring a web design agency to construct your website, you also want to hire an SEO web developer who will make sure the website is coded accurately and accurately follows website navigation best practices.

Bonus tip: While you’re doing all your technical fixes, be sure to add Attorney schema to your site.

Schema can indirectly aid with your rankings since it helps Google better understand your pages, and it can help enhance targeting.

Foundational Content

The best way to get traffic is to rank well in search engines for the correct keywords, regardless if it’s for practice areas or specific locations.

To achieve this, you need a foundational content strategy.

Law Firm SEO: How to Start Seeing Traffic and Results (Part I)

SEO is valuable to your law firm.

Is your law firm website guilty of bad SEO?

The law firm didn’t add any content. Or, if they did create content, it ended up being without purpose, low quality, and very similar to other content already on the website.

Basically, the website is just broken. Broken redirects, broken links, broken everything!

The result of all this horrible SEO? Not enough traffic because of poor organic search visibility.

Sound familiar?

This isn’t the time to pass judgment. This is the time to get it right.

You’ll have to create links that drive traffic to your website. You’ll also need to get your SEO correct.

A content strategy? Yes, you’ll need that. Also, you’ll have to do some good old-fashioned marketing.

Here are some ways you can fix your website and begin driving more traffic and results.

Connect YouTube & Your Website the Right Way

Many lawyers are creating and posting helpful and useful videos on YouTube.

Though, many law firms are not linking correctly from their YouTube to their website.

This is a big mistake. These are really the easiest links you can get!

YouTube is one of the most well-known websites, with over a billion users each month.

Any link from YouTube is important. Even though YouTube links can’t be followed, remember your objective is to drive traffic. You shouldn’t be thinking about rankings right now.

Two things to do:

  1. Be sure you link to your website from your YouTube channel.
  2. Look through any videos you have posted. Within the description, make sure to link to the most relevant page(s) on your website, regardless if it’s a blog post, a practice area page, or your FAQ page.

A link in one of these places may just give you your next client.

Is Keyword Density Still Important?

Keyword density is questionably one of the most misunderstood parts of SEO.

Back in the day, some digital marketing professionals would game the system via keyword stuffing to try to move their web rankings higher. But it no longer works that way. Today’s search engines have gotten more efficient and much smarter.

Search engines have gone through many big overhauls, particularly Google’s Panda update, Hummingbird algorithm change, and the creation of RankBrain.

Google has confirmed that RankBrain, the machine learning (AI) algorithm, is the third most vital factor in search ranking, after backlinks and content. It sorts the search results to know search queries and gauge how users interact with the results.

This ranking factor means that even though keyword density is critical to a certain degree, other factors like user experience now have a bigger role in the search engine results page.

Keyword density and SEO?

Where you put your keywords is more important than stuffing a ton into your article.

Let’s be clear: optimal keyword density is a myth. There is neither a one size fits all solution or ideal percentage.

Truthfully, loading your content with a huge volume of keywords is not as vital as putting them in at the right spots. As a general rule, keywords should appear in:

Most important:

Title (at the beginning of the title)

Body content (the first paragraph)

Less important:

Headings (H1, H2, and so on)

Meta description

Image alt tags

The seed keyword must be put just once in every meta description, URL, title, headlines, and so on, while both the meta and seed keywords in the body content can be repeated more than once.

The results also suggest that Google offers a higher score to the relevancy of highly searched terms, instead of a page or article’s density of keywords.

You should put the keyword in your body content and title, but don’t go overboard.

 

 

Rules for Video Marketing and Effective SEO (Part II)

Let’s get into some tried-and-true tactics for video marketing for search engines.

There are many ways to optimize your videos.

Mobile Optimization

Mobile optimization is not only a part of video optimization; mobile optimization is the main focus of web optimization today.

Mobile surpassed desktop views a while ago and continues to grow.

Besides, a huge portion of video viewing is on mobile devices.

Make sure that your website is responsive and that you’re uploading videos to sites like Vimeo and YouTube.

Metadata

The same as you would optimize a page on a website with an effective meta description and meta title, make sure you do the same for a video.

Search engines will use this to rank and identify video results.

Search engines will weigh the description, tags, and title to better understand what the video’s topic.

Add the Video to Your Website

Adding video content to your website can aid in increasing engagement and user experience on your site.

You can also add things such as video schema to your page to help folks understand what the video content is about.

Encourage Comments and Likes

These are among some of the most vital factors when it comes to engagement.

Urge users to comment and like on video content, especially YouTube, by coming up with a convincing call-to-action.

Don’t Lose Focus of the Big Picture

While all these methods are well and good for basic video optimization, it is critical to not get so caught up in the nitty gritty of titles, tags, etc. that you lose focus on your objective and what the main purpose of the video is.

A video can have an optimized tag, apt thumbnail, title, video sitemap, and whatnot.

But if your video doesn’t aid, educate, or entertain, is it really successful?

There’s no telling how many times a video has a catchy description and title, but the actual video quality is inadequate, the graphics don’t match the primary topic, or the message is ambiguous.

 

Rules for Video Marketing and Effective SEO (Part I)

You might or might not realize this, but a video is one of, if not the most, significant communication mediums today.

Platforms like YouTube, not to mention technology and smartphone advancements, have made it more affordable and simpler for individuals to create video content.

Currently, over 290% of web traffic is video. Therefore, it’s a no-brainer to attempt to put videos into your marketing strategy.

Knowing a couple of best practices is crucial in order to make your strategy successful.

Begin at Square One

First, know your goals for video marketing, regardless if it’s to:

  • Drive conversions
  • Surge backlinks
  • Increase brand awareness

Knowing your goals is a foundational key in order to determine precisely what you want to get out of video marketing.

Increasing Conversions

There have been research studies that have discovered that using videos can improve conversions by 90%.

The reasoning behind this is really quite simple when you think about it.

Users want to use less effort viewing a video clip than they do reading a huge amount of text.

Videos are a time saver!

The ultimate goal is to provide video content that is good enough for people to share with others.

Increasing Links & Social Shares

The link possibilities with video are potent.

That is why it is vital to create videos that are great for backlinks and social sharing.

What sort of videos will probably get shared? Videos that:

  • Offer a solution to a problem
  • Entertain
  • School on a specific topic

The aim is that the content will be interesting enough, that users share it, creating backlinks and helping to improve the overall authority of a website.

When it comes down to the nitty-gritty techniques that can aid your video SEO efforts, there are a couple of trusted techniques that can be used.

The job of a real digital marketer is to offer a solution to an individual’s problem.

This is why the content of the video is critical.

 

Changes for Effective Voice Search Optimization

 

Here are some significant changes you’ll want to make to optimize for voice search.

Keyword Research for Voice Search

Searches will differentiate when people search by voice versus typing their commands and websites must reflect this change. 

You have to consider the semantic differences in queries.

People speak and type quite differently.

Let’s pretend someone enjoys the voice search features on their phone and wants to buy a new home voice assistant. With a keyboard, they could search for “home voice assistants.” Though, with voice search, they might say, “What is the best home voice assistant?”

Content Development and Site Structure

When creating your content strategy for voice search optimization, you’ll have to map questions onto the many points of your customer journey, which guarantee you’re available through voice search at any point the customer needs.

Structured Data Optimization

Optimizing for voice search is quite a hit and miss.

Unlike with customary search results, where the second result for a search query will probably attract plenty of valuable traffic, voice search only comes back with one answer to searchers from the number one top-optimized result.

So, the real key to voice search optimization is ensuring your content is as relevant as possible to Google for a particular query.

Creating Alexa Skills or Google Actions

Another approach you can use to make your content more obtainable for home assistant users is building custom skills in Alexa or creating Actions on the Google app.

These actions are basically software that increases the capabilities of Alexa or Google Assistant to interact with your app or content.

Future Developments

While there are presently many steps you can take to put voice optimization into your SEM strategy, it’s truly just the beginning.

Home voice assistants are now increasing in popularity. Folks are learning more about the abilities of these tools and are likely also looking for more voice command abilities on their mobile devices.

Top SEO Plugins and Tools You Should Be Using

Search engines are a big source of traffic for any website. That’s why our users frequently ask for SEO tips and plugins that can help enhance SEO of their WordPress sites. Below is some info to get the best WordPress SEO plugins and tools that will enhance SEO of your website.

WordPress SEO by Yoast

It is one of the most downloaded WordPress plugins. Yoast’s WordPress SEO is a complete solution for for all your on-site SEO needs.

It lets you add SEO title, meta keywords, and meta descriptions to every page and post of your site.

SEMrush

SEMRush is a tool that professionals use to gather insights and analytics from their competitor’s to aid in improving their own SEO.

You can find places where you can get insights into your competitor’s advertising methods, backlinks, and organic keywords.

SEMrush is a paid subscription and is used by hundreds of SEO specialists all over the globe. It can give you a vast wealth of data.

Google Keyword Planner

No one on the planet has more knowledge about what folks are searching for than Google, the best search engine.

Do you realize that you can get your own ideas about your keywords from Google with the Google Keyword Planner tool.

It is given to Google’s advertisers for free and all can use it. It’s purpose is to show advertisers the keywords they can bid on for their advertising. Also, it helps marketers pick the correct keywords by showing them an approximation of number of results, difficulty level, and search volume.

As a blogger or content marketer, you can use this info to discover keywords with high advertiser interest, high search volume, and more significantly keywords where you can effortlessly outrank all other websites.

How To Find an Ethical SEO Consultant

If you would like your website to make itself known online, you’ve got to use SEO techniques. Or else, a website doesn’t get seen among thousands of them. But the downside is that there are many unprincipled businesses and people who guarantee you great SEO, but all they do to have your website at a top spot on the results page is use an assortment of unethical techniques, known as black hat techniques, to dupe the search engines. If discovered by search engines, your website could be blacklisted and barred for using unprincipled SEO techniques. It is vital that a website owner partners with an upright SEO consultant, and here’s how you must find one.

Guide To Finding An Ethical SEO Consultant

The web has made the world a smaller place and a business owner can partner with SEO consultants located in any part of the world. There are many SEO consultant online businesses found online and finding one isn’t difficult. And here’s how you must pick one:

1. If the SEO consultant is a pro, then he/she must be accredited by one reputable organization, like Google AdWords, Web CEO University, or SEO Pros. If the SEO consultant has accreditation from more than one, that’s even better. A certified SEO professional is ethical by default since a moral code comes with the territory.

2. He/She should have a notable roster of clients who think highly of her/him. Also, she/ he shouldn’t be hesitant to providing some references.

3. If the SEO consultant is professional and principled, then she/he will have a successful track record. Check out the websites he has worked SEO on, and see if they rank high on search engines results pages.

4. The SEO consultant should be flexible and provide services like website analysis, web content writing, and webpage designing.