CategorySocial Media

Social Media for Actors: How to Boost Your Career (Part II)

 

Imagine…

The Casting Director is searching for the leading man, and they come across your branded leading man headshot. But something is not right to them, and they don’t know what it is.

They’re so busy that they don’t have time to think about it. They just move on.  

They pass right over you because you don’t feel like a leading male to them.

Strategy #2: Under the Radar Self-Promotion on Facebook

You need to know a few key things about how folks use Facebook.  

Facebook has been, is, and will always be a social media network. It’s the spot for being social.  

The reason people are on Facebook is to unite with their friends, share stories, rant about things they’re impassioned about, seeing adorable cat videos, etc.

Casting Directors aren’t any different.

For every 10 posts you make on facebook promote your career in one of them.

Why are they logging in to Facebook?

Most likely for the same reasons you are.  Everything from looking at pictures of their adorable nephews or to kill time by doing exercises to see which Hogwarts House they really belong to.

Instead of putting self-promotional stuff about your acting career, use the Under the Radar Self-Promotion Trick: For every 10 posts, you put on Facebook, promote your stuff in one. 

Strategy #3: When in Doubt, Retweet It Out

When used accurately, Twitter can bring you even more chances for connection.  

But have you ever wondered: “What do I tweet?”

If you’ve had this happen to you, here’s a strategy that’s going to help.

Nobody said your whole Twitter feed has to be your creative thoughts.

Of course, if you love to write and you’re prolific, go for it.

But most folks aren’t.

So, when in doubt, or having a dry spell, retweet.

There are certain things you can do on social media, regardless of how computer-savvy you are, to help boost your acting career and get you more auditions.

 

Social Media for Actors: How to Boost Your Career (Part I)

 

We all know “that actor” on social media.

You know, the one who is constantly posting the links to their headshots, their shows, their demo reel, their everything. You’ve possibly been tempted to click the “unfollow” or “unfriend” button.

The fact is, you’re sick of your “friendship” being used as a promotional arena for someone else’s acting career. Social media can be an important valuable platform for your acting career if you use it the correct way.

Social Media Strategies to Boost Your Acting Career

Strategy #1: Brand Like A Boss

Okay, what is branding? Why do you need it as an actor?

In order to use social media to heighten your acting career, think of yourself as a brand.

Your brand is essentially your message as an actor. It’s what helps a casting director determine if you should audition. Your branding message is vital to your acting career.

You see, when a casting director is flipping through submissions, they have a very particular idea in mind, based on what the producers, the directors, and the studio have said they want.

Your visual branding message has to align with what the casting director intuition tells them is the correct fit for this part.

And if it does, that’s when they look at your resume and headshot and go, “You’re precisely what I’m looking for.” If you’re not hearing them enough, you possibly have two problems:

  1. Your branding has no message. You’ll realize this is you if you get this feedback from a casting director: “You’re fabulous, but I don’t know what to do with you.” This is one huge reason you get fewer bookings and auditions. The Casting Director can’t match their vision of the role of a branded message that doesn’t exist.
  2. You have a mixed or wrong message.

    You can use social media to brand your acting career and take it from the school auditorium to the television.

For instance, you believe you’re a leading man. Perhaps you’ve always got the lead in the school play, people have always told you were handsome, etc.

So, you go out and take some leading man headshots and you’re auditioning for the leading man roles. When in truth, your brand is really a better fit for the best friend of the leading man.

 

Social Media Techniques for Pet Shelters

Pet shelters use social media for marketing.

Social media is the main component of most shelter pet marketing strategies. As you’ve probably already noticed, it moves quicker than a dog that just heard a pack of meat opening in the kitchen. Live stories are gaining momentum, video charges ahead as the most-consumed type of content, and heartfelt storytelling is becoming a strategic response to aggressive algorithm updates.

But with so many parts, it can feel like a full-time job just deciding where to start. Here are some ways for re-energizing your shelter pet marketing strategy and creating content that gets your adoptable animals seen and your message out!

Plan It Out

A little planning at the beginning of every month can not only save you much time managing your social media daily but can also make sure you don’t miss an important holiday or event. Use an online calendar or a wall calendar and mark public and novelty holidays, and your events and programmatic goals. Begin as far in advance as you can and add to it as your goals and internal strategies take shape all through the year.

  • Capitalize on famous novelty holidays for fun, shareable, engagement-driven content (i.e. Earth Day, Groundhog Day, or National Hot Dog Day)
  • Draw from relevant pet-aligned holidays to encourage adoption promotions, fund drives, and social interaction (i.e. National Puppy Day, Adopt A Rescued Rabbit Month, or Black Cat Appreciation Day)
  • Plan out your organization’s next fundraising campaign so you can begin each one with messaging and promotional graphics already in place.
  • Add things like microchip clinics and other community resources, big-picture objectives, important dates, and special anniversaries.

Planning your content in advance can aid you in making better use of other social media platforms as well. Prepare posts for your main social platform first and then change it for your secondary platforms from there, enhancing with hashtags, shortened copy, or reformatted imagery where needed.

Top Parental Control Apps (And They’re FREE!)

With the progression in technology, it becomes necessary to have an encouraging environment for your family members. Kids these days get an easy access to contemporary gadgets and can get hooked on certain applications or even get exposed to the wrong content. As a parent, it is your job to shield them at an early age. Luckily, there’s lots of parental control software available FREE that will make it simpler for you to monitor your child’s activity on their computers or phones without spending a dime.

K9 Web Protection

K9 Web Protection is a highly popular free parental control software that is utilized by parents all over the globe. It is compatible with almost every major operating system such as Mac, Android, iOS, and Windows. From securing your child’s laptop or phone, this app does it all.

Qustodio Free

Qustodio has a free and a premium plan that works for Mac, iOS, Android, Kindle, Nook, and Windows. This makes it one of the most user-friendly and sophisticated parental control applications in the market. This free parental control software comes with a dashboard that can be opened remotely.

You can track text messages and phone calls on your kid’s device, block indecent content from their devices, and control gaming and apps. Also, it provides real-time location updates.

SocialShield

If you are concerned about your kid’s activity on social media platforms, try SocialShield, the best free parental control software for this. It offers a 360-degree view of your child’s social network activity. Moreover, since SocialShield has been obtained by Avira, it has become the must-have software for all parents.

On the website, you can download SocialShield for Windows. Use it receive real-time updates on your child’s social media pages, event while you’re at work.

How to Maintain and Promote Your Facebook Business Page

Now that you’ve made a Facebook page for your business, you need to increase your fan base. However, before beginning, you must understand what your goals are. What do you want the fan page to achieve for your business? Getting a huge number of fans is fabulous, but you have to determine whether you’re happy with exposure alone or whether you want fans to become customers. Do you want your Facebook page to help you sell more services and products?

Having plenty of fans may not raise sales ASAP, but it should at least improve the strength of your brand via improved customer support, improved reputation management, and the changing of fans into advocates. Over time these strategies can increase sales. Your first goal, though, should be to increase your reach, offer pertinent information about your business, sway possible customers, show that you have authority in your field, and engross fans.

Invite Contacts and Friends to Become Fans

Begin by attracting fans. Facebook pages have a feature that lets you invite contacts to become fans of your new business page. Start at the edit page, click resources, and then pick tell your fans.

You can search your email accounts for people using Facebook or upload a contact file. Your contacts file should be in the CSV format, and it can’t have over 5000 records. Some contacts will turn into fans of your page, while others will disregard the request. You should send the request only once. Or else, you risk irritating potential fans. You can, however, provide a reward or an incentive for becoming a fan.

Other ways of giving folks the chance to find out about your Facebook page include putting a link in your email signature, putting information about it on your website, marketing materials, business cards, or putting a sign up in your office.

How to Create a Facebook Business Page

If you run a small business, having a Facebook page lets you get to folks among the over 700 million or so users around the globe who are most likely to be interested in your company, products, or services. Your communication on the social network gives customers the essence that they know you and your business, which can improve loyalty and make them more liable to recommend your company.

On Facebook you can definitely add features that are difficult to put on your website. You can create a custom page, run promotions and contests, and operate a little e-commerce shop. Also and most importantly, Facebook is FREE!!! Even if you pay for developer’s services or customized applications, it’s a method of advertising with a little price tag.

The possible reach of a Facebook page is vast since over 70% of users log in on a daily basis.

Facebook studies indicate that folks interact with their favorite Facebook brands more than on any other social network and are more likely to suggest a brand after being a fan of it on Facebook. Also, they are more likely to buy a product after being a fan. Additionally, anyone outside Facebook can see your Facebook page since search engines index it.

Before making your Facebook business page, you must make a personal Facebook profile. The individual in that profile is the creator of the business page. As a result, the Facebook business page doesn’t have a separate login from that of the individual user who made it.

Many folks are nervous about mixing their business information with their personal information. The two are separate. You’ll intermingle with the business page as the business, and on your personal profile as you. Now’s the time to give your business that much-needed boost with a Facebook business page.

Is Facebook Still Relevant for Business?

In all states of marketing, awareness is everything. Social media takes this subjective reality to the next level, because it’s always present and always evolving. For entrepreneurial folks looking to launch a social brand, a network’s tainted real or perceived image may be just as important as the published content.

Facebook transformed the world by altering the way folks communicate. With over three billion users, it’s now the world’s biggest social network. However, in the last few years, Facebook has been the object of a troubling pattern: diminishing usage among its young people.

The social network has become a place for older people to share jokes, inspirational quotes, and jokes. It’s also a place to get new memes. But this doesn’t signify that Facebook hast lost its value. As a matter of fact, over the years it’s only become more entrenched in society.

Now there’s Facebook Live. Yep, Instagram has its Live and Periscope on Twitter, but for many famous and political folks, media and brand outlets, Live is a way of joining with audiences at a personal level and this means folks of any age group.

Messenger, the Facebook messaging app and Whatsapp are the two most well-known mobile messenger apps around the globe. And not to mention the nearness when in times of crisis with its safety check when there are any sort of crises anywhere on earth.

So although we may not share as much on Facebook and feel we use other social media more, it still has a crucial voice and impact on society. MySpace, High5, Bebo and Friendster are in the past. Facebook lives on! Don’t get it twisted…Facebook will be around for a while. For those of us who love it, we’re so very, very happy.