CategoryWebsite Design

How to Maintain and Promote Your Facebook Business Page

Now that you’ve made a Facebook page for your business, you need to increase your fan base. However, before beginning, you must understand what your goals are. What do you want the fan page to achieve for your business? Getting a huge number of fans is fabulous, but you have to determine whether you’re happy with exposure alone or whether you want fans to become customers. Do you want your Facebook page to help you sell more services and products?

Having plenty of fans may not raise sales ASAP, but it should at least improve the strength of your brand via improved customer support, improved reputation management, and the changing of fans into advocates. Over time these strategies can increase sales. Your first goal, though, should be to increase your reach, offer pertinent information about your business, sway possible customers, show that you have authority in your field, and engross fans.

Invite Contacts and Friends to Become Fans

Begin by attracting fans. Facebook pages have a feature that lets you invite contacts to become fans of your new business page. Start at the edit page, click resources, and then pick tell your fans.

You can search your email accounts for people using Facebook or upload a contact file. Your contacts file should be in the CSV format, and it can’t have over 5000 records. Some contacts will turn into fans of your page, while others will disregard the request. You should send the request only once. Or else, you risk irritating potential fans. You can, however, provide a reward or an incentive for becoming a fan.

Other ways of giving folks the chance to find out about your Facebook page include putting a link in your email signature, putting information about it on your website, marketing materials, business cards, or putting a sign up in your office.

Should I Separate My Blog from My Website or Not?

In recent times, the status of business blogging has intensely increased. Blogging platforms like WordPress have converted the way small businesses approach websites and made content management systems much more available and simple to use.

Blogs have also opened the doors to businesses on a budget, letting them simply update their own website content, put new content on their blog, intermingle with customers and site visitors, and produce new leads. But which is the better choice? Putting a blog on your website so they both sit on the same URL, or putting your business blog on a separate URL?

The answer to that question isn’t as easy as you think because there are advantages and disadvantages with each choice.

First, let’s discuss the benefits of putting a blog on your website:

  • With your blog on your website, every time you post a new article, your website increases by one page and with every new page, you generate more chances for your audience to find you online and connect with you.
  • Incorporating your blog on your website keeps things simple and easy. Using this approach, you only have to upkeep one website, only having to remember one username and password, as well as having to renew only one domain.

Now let’s discuss the advantages of having a blog on a separate website:

A site on its own can highlight a single topic or niche to control the search engine results for a certain cluster of keywords and key phrases. Because it is very single-minded, it has the possibility of gaining authority rapidly and the links from your site back to your website will enhance in value too.

It is much simpler and less confusing for your prospective customers to find you, communicate with you, and most importantly, purchase from you with just one website.

Effective Web Design Techniques

In today’s gung-ho scenario, it is of significant importance to design an amazing website that would aid you in standing apart from the rest and being way ahead of your competitors.

A magnificently designed website unfortunately isn’t just enough. A solid website should help you build your brand and business strategy.

An effective team would be providing individualized web design concepts for exactly every project. Your website should match your business model. Regardless if your business is seeking a communication platform or sales driven website, proficient web designers today use appropriate tools to construct a site that really improves your online presence and really takes your business forward.

Thanks to the amazing increase in the number of mobile devices, approachable web designing is no longer a UX-only discipline. All marketing professionals need to realize and consider responsive web designing as a part of their strategic planning. It may not be necessary for you as a content pro to understand all the tricks of the development and designing of a responsive web. Nonetheless, you should know what precisely RWD is. Also, you should know your precise content marketing responsibilities.

The web world is said to have experienced some technological changes and responsive web design is at the front as far as web content specialists are concerned. Responsive web design suggests you can write content and publish it too. The layout essentially changes based on the abilities and size of the device.

It is a great idea to keep factors like color, layout or font the same in your site. Your site should have a smooth flow from one page to the next. This means that your layout, color, and font, color should be essentially the same throughout your site to have consistency. It is vital to keep the elements across all pages uniform so that visitors don’t feel lost.