CategoryWebsite Traffic

Top Blogging Sites

Blogging is a good way to connect with people worldwide. Regardless if you blog to voice your passion for your hobbies, blog to unite personally with others, or blog to help endorse your business, it can be a solid avenue to meet folks you won’t otherwise meet.

If you have never blogged, you want to pick a blog platform that’s for beginners. This means in numerous cases, you will be giving up the chance to change CSS or HTML code. If you have been blogging for a while, these choices for coding may be more critical to you.

WordPress.org

The .org version of WordPress offers numerous features as its .com counterpart. But, it also offers more customization elements for any blogger. This WordPress choice works out well for people who want to have total control over the customization of their blog. It’s not a platform that is simple for beginners to use efficiently, but there are plenty of paid and free options to learn.

Squarespace

When talking about customization, Squarespace is a platform that has a vast assortment of options. The best part about customizing your blog on this is that it’s really user-friendly.

Weebly

Another blogging platform that is good for businesses who want to have a blog on their website is Weebly. This platform has huge number of easy-to-use features, like drag and drop options for those who don’t want to learn coding to make easy changes. Weebly is made for web building and blogging. Business owners find Weebly much simpler to use than others where blogs and websites are crafted separately.

Expert coding options are not available on this platform. If you are a blogger who wants to be able to change and customize CSS or HTML on the blog, Weebly makes it hard to do so.

How to Maintain and Promote Your Facebook Business Page

Now that you’ve made a Facebook page for your business, you need to increase your fan base. However, before beginning, you must understand what your goals are. What do you want the fan page to achieve for your business? Getting a huge number of fans is fabulous, but you have to determine whether you’re happy with exposure alone or whether you want fans to become customers. Do you want your Facebook page to help you sell more services and products?

Having plenty of fans may not raise sales ASAP, but it should at least improve the strength of your brand via improved customer support, improved reputation management, and the changing of fans into advocates. Over time these strategies can increase sales. Your first goal, though, should be to increase your reach, offer pertinent information about your business, sway possible customers, show that you have authority in your field, and engross fans.

Invite Contacts and Friends to Become Fans

Begin by attracting fans. Facebook pages have a feature that lets you invite contacts to become fans of your new business page. Start at the edit page, click resources, and then pick tell your fans.

You can search your email accounts for people using Facebook or upload a contact file. Your contacts file should be in the CSV format, and it can’t have over 5000 records. Some contacts will turn into fans of your page, while others will disregard the request. You should send the request only once. Or else, you risk irritating potential fans. You can, however, provide a reward or an incentive for becoming a fan.

Other ways of giving folks the chance to find out about your Facebook page include putting a link in your email signature, putting information about it on your website, marketing materials, business cards, or putting a sign up in your office.

Social Media Marketing Tools for Small Businesses

Social media marketing is a vital part of any business want to attract, retain, and engage a true customer base, not to mention attracting a bigger audience.

This means the burden is on to create good social content, on the right platforms, and at the time when your audience is most likely to be on it.

However, with the right social media automation tools, monitoring, analyzing, and producing effective social content has never been simpler. Here are a few well-known social media management tools that work with any size budget.

Hootsuite

This social media tool provides a real picture of your social networks all in one platform. This allows you to see what your audience is saying about your brand and your business.

Also, you can monitor and schedule engagement around each post using the analytics tool.

Small businesses can begin with a free account, which provides automating for up to three social profiles and produces some message scheduling and fundamental analytics reports.

Audiense – SocialBro

For small businesses that use Twitter as their main social media platform, SocialBro by Audiense might be a smart investment.

This tool lets you check out your competitors, target new followers, and examine your account to establish the best time to create your tweets to increase your audience reach.

You can also create analytics reports from your account to help improve your social media marketing strategy going forward.

Sprout social

With user-friendly functionality and a simple interface, Sprout Social is on the fast track in being a well-known social media marketing tool for business owners who find they don’t have a lot of time.

It lets you manage social media messages all on one platform thanks to its smart inbox feature. Also, it produces simple to understand analytics reports to help increase your engagement strategy.

The platform also organizes key target market insights and gives you personalized feedback on how to enhance your social reach.

You Need a Digital Marketing Strategy ASAP!

Here an idea: Use a digital marketing strategy to support your digital transformation!

Where do you begin when you want to craft a digital marketing strategy? It’s a shared challenge since numerous businesses understand how crucial mobile and digital channels are today for retaining and acquiring customers. Still, they don’t have a united plan to engage and increase their audiences successfully. So, they are suffering and losing to their competition. Developing a digital marketing strategy, an effective one, can remedy this for you.

The trials and tribulations of creating a digital marketing strategy

I have learned over the years that a common difficulty is where to begin forming your digital marketing plan. I believe there is a dread that a huge report is necessary. However, it is lean preparation that works effectively. Your plan doesn’t have to be a massive, multi-page report. A strategy can, at best, be summed up in a couple of sides of A4 in a table uniting digital marketing strategies to objectives. It is suggested to make a lean digital plan based on a 90-day plan to execute your digital plan quickly to increase traction.

Another trial is the sheer scale and scope of digital marketing. There are numerous digital marketing methods going from social, email, and search marketing to enhancing the digital experience of your website for visitors. When you have a planning framework, you can identify a more controllable number of digital marketing activities which include the complete customer journey.

Within every digital marketing technique, there are several detailed strategies that are critical to success. This is why each one should be prioritized and evaluated. For example, from energetic web content for email automation, programmatic to website personalization, skyscraper content for organic search to re-targeting, everything has a place and serves a purpose in your digital marketing strategy plan.

Cold Calling is Dead; Digital Marketing is Alive and Well

Just to keep it real, cold calling is dead and digital marketing is alive and well. It has taken over as the top method for generating leads. Here are just a couple of reasons why folks seem to like digital marketing to the ancient skill of cold calling.

  • Most people aren’t content answering calls from strangers. If they don’t recognize your number, they won’t pick up.
  • If someone does answer, why should they trust you? They have no reason to with all the phones scams going on.
  • There’s no incentive to call you back.
  • Most folks don’t expect quality professionals to be still doing cold calls.

Most humans, if not all, are online. With digital marketing, you can connect with anyone anywhere in the free world.

There aren’t any limits when you’re considering demographics, geographic, or language.

Even the number of seniors (55 and over) online has risen by over 80%. The bottom line is if you are seeking to reach a target market, you most certainly can do it via the internet.

With cold calling, you want folks to trust you without giving them a reason to. This technique has always been difficult, but even more so today. If they can find proof of your skills online, people are more likely to come to you.

Since people are used now to finding what they want on the internet, it’s easier to attract them to you.   You can create trust by putting useful content on your website, social media pages, and blogs.

Remember, cold calling is just you reaching out on a one to one basis. It relentlessly limits the number of individuals you can reach at a time. Even the top cold callers can only make a couple of hundred calls per day. Digital marketing offers you the opportunity to increase your reach exponentially.

Bring More Aesthetic Appeal to Your Instagram Account

Do you realize that Instagram has over 600 million active monthly users? Amazing! No wonder the question I get asked the most is, “How do I increase my followers on this mega photo-sharing network?”

To help, here are some successful Instagram management and growth tips. While they don’t ensure you will be a success overnight, they will at least bring you a continual growth in followers. The problem is, many folks don’t want to put in the work necessary to manage an Instagram audience every day that produces true business results.

They want easy and fast tips for quick results. You want to hear a well-known secret? That sort of slothfulness gives you an Instagram account with plenty of followers but not plenty of engagement, not to mention few sales.

Post on Instagram every day one to three times

The top technique in producing solid business results with Instagram is to be present on it. That’s not a huge surprise. But how frequent should you be posting on Instagram? That all depends on your objectives. The Instagram accounts with the biggest followings are posting over 90 a month. When you do the math, that’s roughly around 3 times a day.

If you want to bring in a very big audience, you should be posting a lot of times a day, seven days a week. You really don’t have to post three times a day.

The worst thing you can do is buy Instagram followers. These folks will never truly engage with you or your content.

You may find an increase in your comments. However, true customers will see right throw those vague comments. Also, if you buy followers and Instagram finds out, your account will be banned. Then you will lose access true and fake followers. This puts a big hurt on your marketing plans.

Reasons Why Your Online Business isn’t Flourishing (Part 2)

Not make the most of the social media in your marketing operations

The space on the internet is competitive. However, you have a great chance if your product is distinct, and you know how to work social media in your favor. In reality, it isn’t enough to have a great product. You have to have the right individuals see it. And because your potential customers use social media apps, you must do the same.

It is really a surprise to see a business that doesn’t have a Facebook or Twitter account.

When you put well-place tweets on your page, talk about your product or service, elaborate on its abilities and features, you increase interest and teach people what may be expected from you.

Being present on social media keeps your potential customers interested and willing to find out more about what you have to offer.

Want to take a more direct approach to your business? Things like targeted Facebook ads are getting quite popular and create incredible results in demographic precision and the conversion to sales/customer category.

You don’t stay with what works

Let’s consider for a minute that you’re getting plenty of sales with your Facebook ad campaigns. However, you aren’t getting any love with your Instagram page. Your website blog isn’t receiving any real traffic either. What do you need? Create more ads! Vary your targets and get into new territories.

For example, if your ads are working well for t-shirt sales when you targeted young Latino males, then you might want to target young White and Black males too. The point is to enhance what works for you and make sure you milk it for all you can. It doesn’t take a whole new marketing campaign to increase sales and customers. Just expanding on what you’re already doing.

There are times when putting all your eggs in one basket is the way to go.

Good Online Customer Service is Vital to Your Business

Business over the last few years has moved into the digital world. It is essential for every business, small or large, to maintain a solid online presence. Blogging, social media, and creating online content is vital to every marketing plan, but have you thought about the huge importance of online customer service? You should!

Customer service in general is a big reason in customer satisfaction and loyalty. Technology and the digital age have transported us to a time where customers want fast results, mostly because they can. The web has severely changed the way we live, do business, and discover information. There is no turning back.

In fact, it would be smart to look a bit further into the future or risk falling behind your competitors. Over 50% of retail sales are online and that number increases during the holiday season or other important times (back-to-school). Some businesses operate completely from the web. Even if a vast number of your sales aren’t online, you want customer service that is. You may not have the resources to answer questions around the clock, but your customers should have online possibilities which go beyond your normal business hours.

Your website should be its own customer service center. Your content needs to be informative about who you are, what you do, and what you want your customers to experience while on your website. Your services and products page should be comprehensive. Be sure that you have a frequently asked questions (FAQ) page that provides the most detailed and current information your business has to offer.

E-mail is a very basic way to provide solutions to your customers online. Try to be available as frequently as possible to answer e-mail questions and concerns. This delivers a quicker response than having your customers wait until the following business day.

Your Customers are on Social Media More than You Think!

First off, if you think your customers aren’t on social media, you’re undoubtedly wrong. There are over a billion social media users globally. If you still believe your customers aren’t on social media, at least admit that future customers definitely are. In spite of what you believe, there are many reasons social media is a critical part of marketing. And it’s practically free.

Social media is the truest and newest when it comes to outstanding online customer service. Twitter, G+, Facebook, and others can be accessed 24/7 from a tablet, mobile phone, or computer. It’s obvious that big businesses are most likely already beating you out when it comes to response time. For example, XBox, one of the top companies when it comes to customer service, has an online response time of less than five minutes. And that’s on given any day, at any given hour.

You may not be able to keep up with your tweets at all hours of the day or night, but you should have someone who does for a huge portion of the day and evening. With the quickness of technology and the stature of innovation, we can only foresee the development of constant contact and immediate fulfilment to enhance. You have to keep up with the resources available to customers now and organize for the future of online business.

The first step to conversion is perceptibility. Social media offers many platforms to enrich your online presence and connect with current and potential customers. It lets relationship develop via comments, posts, and photos. Social media is way to reach your customers on an intimate level, making them feel as though they are working one on one with you instead of a big corporation.

Should I Separate My Blog from My Website or Not?

In recent times, the status of business blogging has intensely increased. Blogging platforms like WordPress have converted the way small businesses approach websites and made content management systems much more available and simple to use.

Blogs have also opened the doors to businesses on a budget, letting them simply update their own website content, put new content on their blog, intermingle with customers and site visitors, and produce new leads. But which is the better choice? Putting a blog on your website so they both sit on the same URL, or putting your business blog on a separate URL?

The answer to that question isn’t as easy as you think because there are advantages and disadvantages with each choice.

First, let’s discuss the benefits of putting a blog on your website:

  • With your blog on your website, every time you post a new article, your website increases by one page and with every new page, you generate more chances for your audience to find you online and connect with you.
  • Incorporating your blog on your website keeps things simple and easy. Using this approach, you only have to upkeep one website, only having to remember one username and password, as well as having to renew only one domain.

Now let’s discuss the advantages of having a blog on a separate website:

A site on its own can highlight a single topic or niche to control the search engine results for a certain cluster of keywords and key phrases. Because it is very single-minded, it has the possibility of gaining authority rapidly and the links from your site back to your website will enhance in value too.

It is much simpler and less confusing for your prospective customers to find you, communicate with you, and most importantly, purchase from you with just one website.