While acceptance of voice search is still growing, smart marketing professionals will start optimizing for it now to get the most out of search marketing down the road.
Voice search optimization is already vital for local and large small businesses. People frequently use voice search while in their vehicle, asking questions about store hours, location, etc.
Both chain companies and small businesses are wanting to optimize for local SEO must already be thinking about voice search queries.
With that being said, location-specific information isn’t the only thing folks want from brands out of a voice assistant. According to research, people want to get information about sales and deals, individualized tips, customer support, info about upcoming events, and more.
Business Optimization and Voice Searching
Most companies optimizing for voice search currently do so as an afterthought. They try to make adjustments to their existing content to make it better suited for voice search results. While that method can be a little effective, it won’t work in the long run.
More businesses are augmenting for voice search, using the same techniques and growing equally competitive.
If you really want to be different from the others for search engines, you have to consider voice search optimization when creating content from the beginning.
The best thing you can do to stay abreast of the voice search game is to be prepared for future developments as they come out.
As more folks adopt the technology, the more knowledge you’ll get into how your business can fit user needs with voice search.
The point that Google has plans to offer voice query data to Search Console is one crucial example of development we can wait to happen.
Adding voice query data into Search Console signifies you’ll have personalized, actionable insights into how users are currently reaching your sites via voice search.