Hospitality and tourism are some of the sectors that are most affected by digital development. Transportation and accommodation businesses are among the first ones to use digital marketing techniques in their practices to engage communities and ensure their customers have the best possible away-from-home experience.
In order to do well and gain competitive advantages, folks in the travel industry are always seeking the greatest and newest ways to reach their buyer persona and custom their offering to their target audience. Below are some current examples of digital marketing applications that marketers from any industry can learn from.
Booking – the importance of second-screen marketing
Digital consumption today is quite different from what it used to be. The use of mobile devices is on the rise and the situation is no different for the tourism sector. Moreover, it may be even more deal-breaking since folks use various devices to book their hotel rooms and airplane tickets. Due to that fact, there is an increasing trend of mobile-only travel agencies (MTAs). These businesses offer travelers the ability to book tickets through downloadable mobile apps.
Although currently most of those services are focusing on tonight-only bookings made by travelers on the go, down the line, we can expect to see an influx of full-service mobile traveling agencies. Otherwise, successful last-minute booking apps can also get acquired by bigger web companies the same way ReallyLateBooking.com became a part of a popular booking service Hot Hotels.
On-board – Experience marketing is vital
Traveling from point A to point B can be a tiring and long experience. In an attempt to make the trip more pleasant for travelers, airlines put in advanced in-flight entertainment systems that let people watch movies and TV shows, play games, listen to the radio and make phone calls from the aircraft.