Find some poetry groups and engage with them.

You did it, your book of poetry is completed. It’s worthy of celebration. But if you have dreams of setting your laptop aside and thinking about the beauty of life, think again. As a self-published author, the truth is that you’ll be busier than ever, searching for ways to advertise your poetry online.

When it comes to poetry books, there are numerous groups with a commitment to the genre. Your job is to find these groups and engage with them. But when using social media, it’s vital that members feel you are a devoted participant and not someone just interested in promotion. 

So, join the conversations going on in each forum and once you’ve established yourself, you can let members know of your book and even craft special offers and promotions.

Below are some useful resources. 

Facebook

Facebook is invaluable for a poet marketing looking for affordability. You’ll want to start by creating a business page devoted to your poetry book. Then comes the hard part: getting folks to like your page. There are numerous webinars, books, and blogs devoted to how to do this, and Facebook has a simple step-by-step guide to help you out with this.

Be cautious: Facebook has become monetized, which means that while you can reach a small segment of your Facebook friends with a post, you’ll have to pay to reach a larger audience. Facebook calls this “boosting” your post.

Once you post something on your page, Facebook will ask you if you’d like to boost the post. If you say “yes,” a box will come up asking you to decide how much you would like to spend and telling you how far your reach will go based on how much you spend. 

Once “boosted,” Facebook will send the item out to like-minded pages, where it will be seen on those timelines. It’s a sure way to get your book on the feeds of folks interested in poetry and to start reaching out to folks beyond your inner circle.