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Designing a Website for Kids

Do you have what it takes to design a colorful, stimulating, wonderful website that is memorable, captivating, letting your creative juices flow without the need to worry too much about conventional practices? In today’s marketing of web designing, it’s uncommon that such a project would present itself, except if you were asked to design a website for kids!

Websites created for children have been essentially overlooked in web design articles and discussions, but there are numerous interesting and marvelous web design layouts and elements offered on children’s websites that should be analyzed and discussed. There are also numerous best practices that are exclusive to web design for children’s sites, procedures that shouldn’t be tried on a standard website.

Humans are mentally stimulated by several factors, and this is quite true with children. Popular children’s websites employ a vast number of design and element techniques that form an environment suited for a child’s interests and personality.

Bright, vivid colors and patterns will definitely seize and hold a child’s interest for huge periods of time. Even though color choice is a major factor in designing any type of website, this is particularly true when creating a children’s website since colors make a huge impression on their young minds. Color picks and combinations that would probably be laughed at or dismissed when designing a standard website are cheered on a website for kids.

Children will remember and come back to a website if their experience is a joyful one. Elements can be put into the design to guarantee that a positive, happy mood is offered.

Mickey Mouse Clubhouse establishes a happy mood by having Mickey himself be the visual focal point on the page. His happy, smiling face and body language aid in creating this happy feeling, producing a welcome atmosphere.

Good Online Customer Service is Vital to Your Business

Business over the last few years has moved into the digital world. It is essential for every business, small or large, to maintain a solid online presence. Blogging, social media, and creating online content is vital to every marketing plan, but have you thought about the huge importance of online customer service? You should!

Customer service in general is a big reason in customer satisfaction and loyalty. Technology and the digital age have transported us to a time where customers want fast results, mostly because they can. The web has severely changed the way we live, do business, and discover information. There is no turning back.

In fact, it would be smart to look a bit further into the future or risk falling behind your competitors. Over 50% of retail sales are online and that number increases during the holiday season or other important times (back-to-school). Some businesses operate completely from the web. Even if a vast number of your sales aren’t online, you want customer service that is. You may not have the resources to answer questions around the clock, but your customers should have online possibilities which go beyond your normal business hours.

Your website should be its own customer service center. Your content needs to be informative about who you are, what you do, and what you want your customers to experience while on your website. Your services and products page should be comprehensive. Be sure that you have a frequently asked questions (FAQ) page that provides the most detailed and current information your business has to offer.

E-mail is a very basic way to provide solutions to your customers online. Try to be available as frequently as possible to answer e-mail questions and concerns. This delivers a quicker response than having your customers wait until the following business day.

Your Customers are on Social Media More than You Think!

First off, if you think your customers aren’t on social media, you’re undoubtedly wrong. There are over a billion social media users globally. If you still believe your customers aren’t on social media, at least admit that future customers definitely are. In spite of what you believe, there are many reasons social media is a critical part of marketing. And it’s practically free.

Social media is the truest and newest when it comes to outstanding online customer service. Twitter, G+, Facebook, and others can be accessed 24/7 from a tablet, mobile phone, or computer. It’s obvious that big businesses are most likely already beating you out when it comes to response time. For example, XBox, one of the top companies when it comes to customer service, has an online response time of less than five minutes. And that’s on given any day, at any given hour.

You may not be able to keep up with your tweets at all hours of the day or night, but you should have someone who does for a huge portion of the day and evening. With the quickness of technology and the stature of innovation, we can only foresee the development of constant contact and immediate fulfilment to enhance. You have to keep up with the resources available to customers now and organize for the future of online business.

The first step to conversion is perceptibility. Social media offers many platforms to enrich your online presence and connect with current and potential customers. It lets relationship develop via comments, posts, and photos. Social media is way to reach your customers on an intimate level, making them feel as though they are working one on one with you instead of a big corporation.

Should I Separate My Blog from My Website or Not?

In recent times, the status of business blogging has intensely increased. Blogging platforms like WordPress have converted the way small businesses approach websites and made content management systems much more available and simple to use.

Blogs have also opened the doors to businesses on a budget, letting them simply update their own website content, put new content on their blog, intermingle with customers and site visitors, and produce new leads. But which is the better choice? Putting a blog on your website so they both sit on the same URL, or putting your business blog on a separate URL?

The answer to that question isn’t as easy as you think because there are advantages and disadvantages with each choice.

First, let’s discuss the benefits of putting a blog on your website:

  • With your blog on your website, every time you post a new article, your website increases by one page and with every new page, you generate more chances for your audience to find you online and connect with you.
  • Incorporating your blog on your website keeps things simple and easy. Using this approach, you only have to upkeep one website, only having to remember one username and password, as well as having to renew only one domain.

Now let’s discuss the advantages of having a blog on a separate website:

A site on its own can highlight a single topic or niche to control the search engine results for a certain cluster of keywords and key phrases. Because it is very single-minded, it has the possibility of gaining authority rapidly and the links from your site back to your website will enhance in value too.

It is much simpler and less confusing for your prospective customers to find you, communicate with you, and most importantly, purchase from you with just one website.

Tips on Marketing to Seniors

Most small companies are missing a golden opportunity to be the desired source of their services and products to seniors just because they’ve believe that variation can’t be done. The reality is that nearly all offerings can be altered in a way that matters to seniors.

So, what should your message to seniors do to distinguish you from your competition? Here’s some examples to use in your marketing.


Resonant communication-Communication is vital in getting attention and creating interest. The error that most make is talking in the vernacular of the knowing. Your customers don’t know. The words they utilize to explain what they want and what attracts them are essential in getting their attention. Utilizing words they use that relate to your niche lets your messages echo in agreement with what they know. That gains their attention!

Niche(s) where others aren’t. The great benefit of being in a niche where others are not is that you become difficult to compare. When you can get this, grab the moment to be the first, as the position will aid you in the future. Usually, others will come behind you into the niche, competing for some of that success you have received by being the first one. However, there’s a downside: you’ll have to make the market, indicating you’ll have to clarify and market the concept of your offering first before you are able to market precisely what you do.

Companies marketing to seniors have usually put most of their money and time into offline media. There is an age-old belief that people 50+ aren’t on the internet at all or are only going onto sites like WebMD or AARP.

Advertising-Many businesses whose customers are a huge percentage of seniors are presently advertising and marketing online. A recent study indicated that over 60% of visitors to where over the age of 50.

The Connection Between Visual Hierarchy and Designing Your Website

Visual hierarchy is one of the most valuable principles behind efficient web design. This article will tell how creating a visual hierarchy is vital on the web, the notion behind it, and how you can utilize some basic exercises in your own designs to put these concepts into practice.

At its core, design is all about visual communication. To be a good designer, you have to be capable of openly communicating your concepts to viewers or you will lose their attention. Folks are funny though. If you give them a huge block of information, odds are that a vast number of folks won’t bother to read it. Why? Because most folks are naturally visual thinkers, not data processors.

To guess why this is true, it’s critical to know something about the way that people see things. Folks aren’t what you would refer to as equal opportunity seeing people. Instead of taking in visual information and managing it the same, people arrange what they see in terms of visual relationships.

When given something as uncomplicated as two circles, a person won’t just see two plain circles, they will find a way to make a distinction between the two. One circle might be smaller, or bigger, or colored, or any other assortment of differences. These differences let us differentiate between objects and give them distinctive meanings.

The added difficulty really re-enforces our desire to classify objects in terms of relationships. Differences and similarities are the frame that we see the shapes through. Differences in scale imply that one object is closer to us than another or that one is more prevailing than the other. Distinctions in color could suggest that one object has a matchless personality that sets it apart from the other object.

Effective Web Design Techniques

In today’s gung-ho scenario, it is of significant importance to design an amazing website that would aid you in standing apart from the rest and being way ahead of your competitors.

A magnificently designed website unfortunately isn’t just enough. A solid website should help you build your brand and business strategy.

An effective team would be providing individualized web design concepts for exactly every project. Your website should match your business model. Regardless if your business is seeking a communication platform or sales driven website, proficient web designers today use appropriate tools to construct a site that really improves your online presence and really takes your business forward.

Thanks to the amazing increase in the number of mobile devices, approachable web designing is no longer a UX-only discipline. All marketing professionals need to realize and consider responsive web designing as a part of their strategic planning. It may not be necessary for you as a content pro to understand all the tricks of the development and designing of a responsive web. Nonetheless, you should know what precisely RWD is. Also, you should know your precise content marketing responsibilities.

The web world is said to have experienced some technological changes and responsive web design is at the front as far as web content specialists are concerned. Responsive web design suggests you can write content and publish it too. The layout essentially changes based on the abilities and size of the device.

It is a great idea to keep factors like color, layout or font the same in your site. Your site should have a smooth flow from one page to the next. This means that your layout, color, and font, color should be essentially the same throughout your site to have consistency. It is vital to keep the elements across all pages uniform so that visitors don’t feel lost.

How to Improve your SEO with Google AdWords

The most treasured use of AdWords for SEO is to lookup keywords. Keywords are the base of any SEO campaign and even if you are a pro in your niche, you should continuously research keywords just because users often search for quite unanticipated keywords and key phrases you as a pro will never consider. Nonetheless, what matters most for top rankings is which keywords your target audience is looking for, not which keywords you as a pro consider most common in a specific niche.

In order to discover what users are looking for, you need a keyword research tool. It is correct that there are several free and paid keyword research tools, but Google AdWords Keyword Tool is many years ahead of them all.

It is easy to use AdWords to search for keywords. You can either enter the URL of your site or insert some seed keywords. The tool will routinely produce a whole lot of suggested keywords. Check out the results and shortlist all the keywords that seem important and have a reasonable global search volume.

You may want to rank well for ALL the generated keywords, but it’s beneficial to put all your efforts on a certain few. The idea now is to discover keywords that are rather easy to optimize and yet have a sizeable search volume. These would be the keywords with the least competition in Google. Go to Google and put in each of your short-listed keywords. It’s best if you search for the precise phrase, so put double quotes around your keywords.

See how many web results there are for each of the phrases. Now that you have collected the “number of web results” for each keyword, compute competition ratio by dividing it’s “global search volume” by the “number of web results.” The keywords with the high ratios are the simpler ones to optimize.


Does PPC Effect SEO?

Anything that heightens brand awareness has a good impact on SEO. Outside of being a solid revenue stream on its own, PPC is a remarkable way of making people aware of a company’s services or products.

This creates an early interest that over time turns into bigger brand searches and bigger brand + keyword searches.

You can utilize PPC to send folks to good-looking content pages. If those pages are capable, they can produce links and other quality signals that have an influence on SEO.

That’s an improved SEO strategy than just printing the content and not attempting to bring it to people.

Equally, brand building is doable via PPC. You can present new brand or even service ideas and products in reaction to keyword searches even if that might be a pricey approach.

Google will tell you that paid and organic search teams are totally separate and there’s no connection between advertiser spend/activity and organic search traffic/rankings.

Nonetheless, there’s likely to be an indirect benefit. Because of the fact that you’re building a brand, the more brand signals and trust you can have, the better for Google.

If PPC is a portion of your marketing mix, you’re apparently enhancing your audience through this channel, and in turn improving the chances that folks will return. This all aids towards forming a more multi-channeled and rounded strategy for your brand.

The most obvious is perceptibility. Even if you get the first position for the most wanted terms in organic search, it doesn’t ensure increased coverage for your site, particularly if you run a business in a competitive area.

Your online rivals will certainly bid for most of those keywords to lure at least some of the traffic. In these instances, when terms attract top-quality traffic, it absolutely makes sense to increase your exposure on Google.

The Importance of Having a Good Homepage

The Importance of Having a Good Homepage

It doesn’t matter what your website’s function is, the home page is like the front window of a store. It’s a peek inside your website. And if it is not engaging or interesting, then in all probabilities, it’s the only thing visitors will look at before they move on to another website.

This post is written more for the web designing folks, those folks who come up with some engaging fonts and use their creativity. However, there are some real crucial points told here that will be relevant even if you’re just a website owner. So, I urge you to read on and appreciate!

The earth may be new to the web, but it isn’t new to companies. The internet is like a virtual street with millions of organizations and businesses all jockeying for your attention. Like that window, a home page is your best chance to show visitors what you have to offer. A website visitor, like someone looking in a window, determines within a real short amount of time if a website will be any help to them.

So, if you don’t fill your storefront window with big advertisements, invalid announcements, immaterial news, and anything else not relating to your store’s purpose, then why would you do that to your website?

One of the biggest things I’ve learned during my time in this industry is the importance of a well-thought and well-designed homepage. The homepage acts as the first impression for a new visitor and usually it will be the page that gets the most traffic.

Your homepage operates key principles, all with equal significance:
– To captivate and draw visitors
– To school folks on your brand
– To incite visitors to take a look at other pages on your website