Let’s get into some tried-and-true tactics for video marketing for search engines.

There are many ways to optimize your videos.

Mobile Optimization

Mobile optimization is not only a part of video optimization; mobile optimization is the main focus of web optimization today.

Mobile surpassed desktop views a while ago and continues to grow.

Besides, a huge portion of video viewing is on mobile devices.

Make sure that your website is responsive and that you’re uploading videos to sites like Vimeo and YouTube.

Metadata

The same as you would optimize a page on a website with an effective meta description and meta title, make sure you do the same for a video.

Search engines will use this to rank and identify video results.

Search engines will weigh the description, tags, and title to better understand what the video’s topic.

Add the Video to Your Website

Adding video content to your website can aid in increasing engagement and user experience on your site.

You can also add things such as video schema to your page to help folks understand what the video content is about.

Encourage Comments and Likes

These are among some of the most vital factors when it comes to engagement.

Urge users to comment and like on video content, especially YouTube, by coming up with a convincing call-to-action.

Don’t Lose Focus of the Big Picture

While all these methods are well and good for basic video optimization, it is critical to not get so caught up in the nitty gritty of titles, tags, etc. that you lose focus on your objective and what the main purpose of the video is.

A video can have an optimized tag, apt thumbnail, title, video sitemap, and whatnot.

But if your video doesn’t aid, educate, or entertain, is it really successful?

There’s no telling how many times a video has a catchy description and title, but the actual video quality is inadequate, the graphics don’t match the primary topic, or the message is ambiguous.