Visual hierarchy is one of the most valuable principles behind efficient web design. This article will tell how creating a visual hierarchy is vital on the web, the notion behind it, and how you can utilize some basic exercises in your own designs to put these concepts into practice.

At its core, design is all about visual communication. To be a good designer, you have to be capable of openly communicating your concepts to viewers or you will lose their attention. Folks are funny though. If you give them a huge block of information, odds are that a vast number of folks won’t bother to read it. Why? Because most folks are naturally visual thinkers, not data processors.

To guess why this is true, it’s critical to know something about the way that people see things. Folks aren’t what you would refer to as equal opportunity seeing people. Instead of taking in visual information and managing it the same, people arrange what they see in terms of visual relationships.

When given something as uncomplicated as two circles, a person won’t just see two plain circles, they will find a way to make a distinction between the two. One circle might be smaller, or bigger, or colored, or any other assortment of differences. These differences let us differentiate between objects and give them distinctive meanings.

The added difficulty really re-enforces our desire to classify objects in terms of relationships. Differences and similarities are the frame that we see the shapes through. Differences in scale imply that one object is closer to us than another or that one is more prevailing than the other. Distinctions in color could suggest that one object has a matchless personality that sets it apart from the other object.