Podcasts have been slowly, but gradually increasing their listening audience. Since 2015, over 70% of Americans over the age of 12 listen to a podcast at least once a month. As a result, there has been a 17% increase in podcast listeners every year. Since then, numerous media businesses and digital startups have been investing in podcasting.
A podcast channel is a good way to increase your network. It helps increase credibility, visibility, and respect for you in the sector you’re in. Also, podcasts assist you in expanding your connections and have the chance to meet individuals you admire in the industry. Podcasts are gradually taking over the digital world. If you want to start your own channel, here are a couple of pointers on advertising your podcast episodes and channel.
Social Media Promotion
As you know, social media is a crucial part of our daily lives. We get our products, news, entertainment, and events through the web. We’re essentially linked to one another 24/7. Advertising your new podcast on social media is not that difficult. You just have to realize where to begin, make a schedule and stick to it.
Share Episode Updates
It’s critical that each time you create a new episode and upload it, you share an update on your social media accounts. This update lets your followers know that there is fresh content on your channel. Be sure to include the link to your episode in your update. It directs the listener to go right to your episode and begin listening.
Pin Your Episode to Your Page
No, I don’t mean pin as in Pinterest. If you pin your episode to your Twitter or Facebook page, it gives your newest episode more visibility. The pinned episode will be placed on the top of your page and will not be moved, even though you share regular updates. This guarantees that your latest pinned post will be the first thing that a visitor sees when they come to your social media page.