First off, if you think your customers aren’t on social media, you’re undoubtedly wrong. There are over a billion social media users globally. If you still believe your customers aren’t on social media, at least admit that future customers definitely are. In spite of what you believe, there are many reasons social media is a critical part of marketing. And it’s practically free.

Social media is the truest and newest when it comes to outstanding online customer service. Twitter, G+, Facebook, and others can be accessed 24/7 from a tablet, mobile phone, or computer. It’s obvious that big businesses are most likely already beating you out when it comes to response time. For example, XBox, one of the top companies when it comes to customer service, has an online response time of less than five minutes. And that’s on given any day, at any given hour.

You may not be able to keep up with your tweets at all hours of the day or night, but you should have someone who does for a huge portion of the day and evening. With the quickness of technology and the stature of innovation, we can only foresee the development of constant contact and immediate fulfilment to enhance. You have to keep up with the resources available to customers now and organize for the future of online business.

The first step to conversion is perceptibility. Social media offers many platforms to enrich your online presence and connect with current and potential customers. It lets relationship develop via comments, posts, and photos. Social media is way to reach your customers on an intimate level, making them feel as though they are working one on one with you instead of a big corporation.