Social Media for Actors: How to Boost Your Career (Part II)



The Casting Director is searching for the leading man, and they come across your branded leading man headshot. But something is not right to them, and they don’t know what it is.

They’re so busy that they don’t have time to think about it. They just move on.  

They pass right over you because you don’t feel like a leading male to them.

Strategy #2: Under the Radar Self-Promotion on Facebook

You need to know a few key things about how folks use Facebook.  

Facebook has been, is, and will always be a social media network. It’s the spot for being social.  

The reason people are on Facebook is to unite with their friends, share stories, rant about things they’re impassioned about, seeing adorable cat videos, etc.

Casting Directors aren’t any different.

For every 10 posts you make on facebook promote your career in one of them.

Why are they logging in to Facebook?

Most likely for the same reasons you are.  Everything from looking at pictures of their adorable nephews or to kill time by doing exercises to see which Hogwarts House they really belong to.

Instead of putting self-promotional stuff about your acting career, use the Under the Radar Self-Promotion Trick: For every 10 posts, you put on Facebook, promote your stuff in one. 

Strategy #3: When in Doubt, Retweet It Out

When used accurately, Twitter can bring you even more chances for connection.  

But have you ever wondered: “What do I tweet?”

If you’ve had this happen to you, here’s a strategy that’s going to help.

Nobody said your whole Twitter feed has to be your creative thoughts.

Of course, if you love to write and you’re prolific, go for it.

But most folks aren’t.

So, when in doubt, or having a dry spell, retweet.

There are certain things you can do on social media, regardless of how computer-savvy you are, to help boost your acting career and get you more auditions.


Social Media for Actors: How to Boost Your Career (Part I)


We all know “that actor” on social media.

You know, the one who is constantly posting the links to their headshots, their shows, their demo reel, their everything. You’ve possibly been tempted to click the “unfollow” or “unfriend” button.

The fact is, you’re sick of your “friendship” being used as a promotional arena for someone else’s acting career. Social media can be an important valuable platform for your acting career if you use it the correct way.

Social Media Strategies to Boost Your Acting Career

Strategy #1: Brand Like A Boss

Okay, what is branding? Why do you need it as an actor?

In order to use social media to heighten your acting career, think of yourself as a brand.

Your brand is essentially your message as an actor. It’s what helps a casting director determine if you should audition. Your branding message is vital to your acting career.

You see, when a casting director is flipping through submissions, they have a very particular idea in mind, based on what the producers, the directors, and the studio have said they want.

Your visual branding message has to align with what the casting director intuition tells them is the correct fit for this part.

And if it does, that’s when they look at your resume and headshot and go, “You’re precisely what I’m looking for.” If you’re not hearing them enough, you possibly have two problems:

  1. Your branding has no message. You’ll realize this is you if you get this feedback from a casting director: “You’re fabulous, but I don’t know what to do with you.” This is one huge reason you get fewer bookings and auditions. The Casting Director can’t match their vision of the role of a branded message that doesn’t exist.
  2. You have a mixed or wrong message.

    You can use social media to brand your acting career and take it from the school auditorium to the television.

For instance, you believe you’re a leading man. Perhaps you’ve always got the lead in the school play, people have always told you were handsome, etc.

So, you go out and take some leading man headshots and you’re auditioning for the leading man roles. When in truth, your brand is really a better fit for the best friend of the leading man.


How to Attract Customers to Your Shopify Store (Part II)


On the other hand, Instagram

Use a buy now button.

lets you get to a much bigger audience. You can use a ‘buy-now’ button next to every post. Ideal for online store owners.

Try posting amazing images of your products and then increase your following by interacting with Instagram users in your sector.

Create an Email List and Send to Regular Newsletters

Research has shown that out of all the channels that are available, email always outperforms all of them.

Email marketing is a topnotch way to get the same customers and incessantly drive sales. After all, the folks on your email list are your most involved customers. They’re the most likely to purchase from you.

Begin by collecting the email addresses from anyone who buys a product. Then put a signup form on your site to attain any customers who aren’t ready to purchase from you yet.

Write Incredible Content with Shopify’s Blog

If you’re not convinced by the power of blogging, remember this: over 60% of consumers have purchased something based on a blog.

That’s how strong content is for internet store owners. Not just that, but stores that blog get over 95% more inbound links which is vital for your Google ranking. Writing content helps entice new customers. It helps you connect with them and increase brand affinity. Most critically, you can push them towards the sell.

Begin by devoting yourself to one post a week that will resonate with your target audience. Maybe it’s a roundup post, product review, or list article.

 Put Some Money into Facebook Advertising

 All the methods so far are effective, but they are slow.

Social media, blogging, and connecting with influencers takes time. If you desire fast traffic, advertising is the fast fix you’re looking for.

Don’t Forget About the Real World

With Shopify, you can put your store into the real world. All you need is Shopify’s ‘Point of Sale’ card reader.

How to Attract Customers to Your Shopify Store (Part I)


Here’s a guide to promoting your Shopify store.

This last part is the hard part, but it’s also the most satisfying.

At this point, you’ve got your store online, added some products, and boosted it with Shopify’s advanced features. All that’s left to do is attract some customers. 

If you’re beginning from scratch, this is typically a slow process. Those first customers are always the hardest to find and it can be exasperating.

 Using these tricks, you’re going to speed things up and get visitors flowing to your website.

Connect with Influencers

Use twitter to attract a bigger audience.

It’s hard to know where to begin when promoting your online store. Updating social media and blogging can feel pointless when you have a tiny audience.

That’s why connecting with influencers is so important. ‘Influencers’ are websites or individuals with a big online following. One Instagram post or tweet about your products can bring a flood of traffic to your website and increase that initial audience.

In some instances, influencers will charge a fee to advertise your product. For influencers with over a million followers, that fee can stretch to thousands of dollars.

Clearly, most of us don’t have thousands of dollars lying around. But take fashion site Bachlr as an example. They went from zero to 20,000 store visitors by asking Instagram influencers to advertise their products. Create a list of influencers in your niche and send them a friendly email and perhaps a free product.

Build an Instagram Audience

Normally, it’s recommended you have an all-around social media presence. But if you’re just beginning, try putting all your efforts into Instagram. Instagram users are more active, more engaged, and more responsive to brands than Facebook or Twitter.

Facebook is at a point of oversaturation with marketing. Moreover, their algorithm halts you from getting to your full audience without paying for it.


Ministry Marketing: How to Promote Your Ministry Online (Part II)


Online Marketing Ideas for Ministry
How to promote your ministry online will include:

* SEO (Search Engine Optimization) – this is the study of teaching folks how to use certain keywords and page titles so individuals will find your video ministry, website, or business. You can use powerful tools to learn which “keywords” someone may type to find something. When a person is searching for something online, you want them to find your page to this video, blog, or website.

E-mail marketing is a useful tool for promoting your ministry. 

* E-mail Marketing Strategies – If you know about internet marketing at all, you know the power of creating your “list.” E-mail can be one of the top tools for ministry. Marketing any ministry-related products (video series, e-books, teaching tools) you may have available.

* Video Marketing – A big part of this website is focused on this one fabulous marketing method. You submit a video one time and it can be sent quickly to social bookmarking sites, video sights, and podcasts.

* Basic Marketing Strategies – Elementary principles to internet marketing so you have the provision for the vision. This is a big category that includes using social media like Twitter and Facebook.

So, hang tight, push your sleeves up, and put your faith into action. Faith without works is dead. You understand that God has called you as a Christian. He can call you to be a preacher, musician, teacher, minister, or apostle. You will be where God wants you to be. 

You do not have to be a pro on the computer. Regardless of your finances, your ability or your tech challenges, you can do this. You are free to serve Him.

As you take steps toward your vision, God has an incredible way of bringing you to the point of your divine destiny.


Ministry Marketing: How to Promote Your Ministry Online (Part I)

Spread the word of Jesus Christ by promoting your ministry online. 

Ministry Marketing: How to Promote Your Ministry Online

Finding out how to promote your ministry online is one ministry marketing technique that can reap you amazing benefits. Jesus told us to go and make disciples. With current technology that going can be right in the comfort of our residence as we reach out with our computers using websites, videos, blogs, e-mail, and social marketing venues to spread the hope we have in Jesus Christ.

The fields are developed online. The Lord of the Harvest is coming soon. This could be your move, your call, to expand your ministry online.

Understanding how to advertise your ministry starts with some basic things to think about:

1) Pray. You will need His direction and guidance. One day of His favor is worth 10,000 days of labor. So, stay in right with God, praying to him always. He can give you strategies and wisdom to reach people in ways you would never have imagine possible. He can lead you on the path to the fulfillment of your vision.

3) Write out a purpose statement that includes your targeted audience. For instance, part of the purpose with your website is to share ministry marketing strategies using social media, video, and basic internet marketing training to school today’s Christian ministries how to use the web to promote their ministries and reach more individuals for the gospel. Another part of that purpose is to use video to encourage, inspire, and teach people how to be free, spiritually and financially, to go in the direction God has called them. You will help people to be released to their divine destiny.


2) Know your audience. This elementary principle is significant in learning how to advertise your ministry online. You will need to focus on a function within your targeted audience. 

Effectively Promoting Your Book Social Media and Online (Part III)


You may be wondering: how can I successfully promote my book on social media platforms? You’re the writer, so you wrote it. Shouldn’t your marketing team and publisher be handling the rest? No. You have to be involved in this process to make it prosperous. If you’re a self-published author, you’re the one responsible for all promotional activities.

Get people reading your book by using hashtags.

Leverage the Power of the Hashtag

Putting the # in front of a word has interesting power. It can make your book noticeable and it can put a whole community around it. You have to be cautious with this method, though. No one wants to see a list of pointless hashtags under a post. Use hashtags relevantly and sparingly.

You can create a hashtag with the name of your book or with a certain concept that’s part of it.

It’s time for all writers to open up to the earth. Social media provides incredible opportunities for self-promotion. A smart campaign can make your book popular and elevate the sales numbers. That’s truly vital for your success as an author.

Begin an Instagram Campaign

Kino MacGregor, a yoga teacher with a large base of followers on Instagram, used this platform as the chief promotional tool for her book The Yogi Assignment. She made a separate Instagram page for the book, but she also advertised it via her personal profile.

Instagram offers many opportunities for successful promotion using tags, images, live videos, stories, comments, and connections. Use them to the best of your ability. 

With that being said, if you do the correct things on social you can almost ensure engagement, which aids in building your network and your brand.

Apps like ShareThis or AddThis have to appear with every post. ClickToTweet creates clickable tweets right in your content.

You also want to write content that inspires folks to share.


Effectively Promoting Your Book Social Media and Online (Part II)

Offer to let people read a chapter from your book to get them hooked.

Offer a Free Chapter

In non-fiction writing, free chapters deliver deep insights into the whole essence of the content. Though, a free introductory chapter could also be a helpful marketing strategy for a fiction book.

When you decide to give away a free chapter of your book, spread the news all over social media. Ask your followers to become email subscribers at your website, so they can get the chapter. Remember to include tweet this buttons in strategic spots so the readers can share quotes and entice other social media users towards your book.

Share Photos of People Reading Your Book

This is another well-known strategy for authors advertising books on social media. When you launch the book, ask your followers to post a moment with it. Remember: they should use a special hashtag so you and all your followers can see the post.

You might put all these photos on Instagram or Facebook. This technique creates a sense of community around your book.

Use Medium

John Kim, the author of The Angry Therapist: A No BS Guide to Finding and Living Your Own Truth, is a good example of how you can use Medium for promoting yourself as an author. This platform lets you publish content and share it with a huge reading audience. It’s like forming a new blog, but the audience is already there. They are enthusiastic about spending time and energy to discuss your posts.

You don’t have to write heavy, deep promotional posts. You’ll share top-quality content corresponding to the niche of your book. That will initiate people’s interest in you, so they will take a look at your profile description. This, in turn, will lead them to your published work. 

Advertising on Social Media: Cost-Efficient and Affective.

Effectively Promoting Your Book Social Media and Online (Part I)


Non-fiction and fiction books being promoted on all platforms. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference.

Here are some suggestions on how to develop an effective social media marketing campaign for your book.

Writing to market is different than your usual writing.

Create Great Promotional Content

Most writers think that creating fan pages and interacting with the audience will be enough. It isn’t. You have to be the one instigating the interaction, and you’ll do that with good promotional content created on a consistent basis.

The issue with many professional writers is that they don’t understand how to write content for marketing. You just wrote an incredible book, but you have no inkling on how to create buzz.

If you’re having a difficult time with this portion of the process, you can always depend on a professional writer. Services such as RushMyEssay UK will link you with a writer and an editor, so you’ll get the help you need.

Begin a Facebook Contest

You want to show that you value your Facebook followers for upholding you on this journey. You can easily do that by giving away a few copies of your new book. Let them tell why they want the book and tag a friend who also wants a copy of the new book. You’ll send free copies for the fan and the friend they tagged.

This strategy works because it makes folks want your book, but it also pulls new possible readers towards your page.

The social media atmosphere is all about the visuals. Pay attention to all design phases, like shape, color, size, and arrangement. You need to find that special vibe that you’re going to spread through all your posts on social media. When folks see a new image, they should know it’s yours.


How to Market Your Poetry Book Online (Part IV)

Pinterest is like a worldwide bulletin board. 


Pinterest is a site of theme-based, virtual bulletin boards. You can find boards on anything from fantasy art to craft beer to any kind of poetry book imaginable.

Every board has images of the topic at hand. Clicking on an image offers up more information. For instance, on a book board, if you click on the pic of a book jacket, that may take you to a review of the book, the book’s Amazon page, the author’s website, and so on.

The site is used for sharing information, though too much self-promotion is not encouraged. So, when you set up your Pinterest board, you might want to set up a board dedicated to a bigger topic, like self-published poetry or favorite haiku books and let others share their titles with you. Join in the fun of making interesting boards that not only promote sales but will also be engaging and fun to others.

Besides creating your own boards, make sure to explore other boards where you can share your images and unite with others in the poetry community.


One last platform to look at when promoting online is Goodreads. Goodreads is a website owned by Amazon that lets people freely search a huge user-populated database of annotations, books, and reviews. Users can sign up and register books to create reading lists and library catalogs. Also, they can create their own groups of surveys, polls, book suggestions, blogs, and discussions.

Read the Rules before Posting

Authors who only post promotions and don’t participate in discourse in the community will be thrown out.

Poetry Readers Challenge is the place for reviewing poetry collections. Group members frown upon folks coming only to sell their books. But, if you’re a lover of verse and a serious poetry reader, this is a solid group for you to become a part of.