CategoryMy Blog

How to Market Your Poetry Book Online (Part I)

Find some poetry groups and engage with them.

You did it, your book of poetry is completed. It’s worthy of celebration. But if you have dreams of setting your laptop aside and thinking about the beauty of life, think again. As a self-published author, the truth is that you’ll be busier than ever, searching for ways to advertise your poetry online.

When it comes to poetry books, there are numerous groups with a commitment to the genre. Your job is to find these groups and engage with them. But when using social media, it’s vital that members feel you are a devoted participant and not someone just interested in promotion. 

So, join the conversations going on in each forum and once you’ve established yourself, you can let members know of your book and even craft special offers and promotions.

Below are some useful resources. 


Facebook is invaluable for a poet marketing looking for affordability. You’ll want to start by creating a business page devoted to your poetry book. Then comes the hard part: getting folks to like your page. There are numerous webinars, books, and blogs devoted to how to do this, and Facebook has a simple step-by-step guide to help you out with this.

Be cautious: Facebook has become monetized, which means that while you can reach a small segment of your Facebook friends with a post, you’ll have to pay to reach a larger audience. Facebook calls this “boosting” your post.

Once you post something on your page, Facebook will ask you if you’d like to boost the post. If you say “yes,” a box will come up asking you to decide how much you would like to spend and telling you how far your reach will go based on how much you spend. 

Once “boosted,” Facebook will send the item out to like-minded pages, where it will be seen on those timelines. It’s a sure way to get your book on the feeds of folks interested in poetry and to start reaching out to folks beyond your inner circle.

Internet Marketing for the Visually Impaired (Part I)

Making your company accessible to those with visual impairments can bring an influx of consumers to your doorstep.

Over 37 million Americans are blind or have a visual impairment. It has been predicted that in the US, these numbers will increase to over 74 million blind and 200 million visually impaired within a year.

Accessible Marketing Opportunities That Can Bring Your Business to The Next Level

With so many affected by visual impairments, today’s article is all about how to better include all individuals in your marketing efforts with accessible marketing. The Americans Disability Act states all companies to comply with accessibility for the visually impaired. Did you realize many financial institutions are only interested in being compliant once they have gotten a customer with a visual impairment? Think about increasing your marketing base just by having accessible alternative formats.

Around the Globe

Over 284 million individuals in the world are visually impaired, of whom over 38 million are blind and 246 million have moderate to severe visual impairment. Think about capturing 38 million Americans and 285 million folks from all over the globe by offering alternative formats to your present print marketing and having an accessible web site.

Don’t close the door on millions of clients. Research shows that individuals with disabilities have consumer loyalty to companies that are supportive and accessible to people with disabilities. It is estimated that more than 50 million Americans, 18 and over, are living with some type of disability.

Make a statement with alternative formats and get clients that are usually overlooked and become seen by consumers who can’t access your business. Accessibility is a low-cost way of increasing your client-base and delivering awareness to your business. Companies are always or should always be looking for innovative ways of standing out. Standard formats such as large print, Braille, audio, as well as accessible PDF’s and website marketing will take your business to the next level.

SEO for Authors is Necessary for Self-Publishing (Part II)

These are some great tips for Self-Publishing authors. 

There is one main SEO factor to concentrate on when creating blog posts. Even if you don’t have any SEO tools, be sure that your blog title and the first sentence in your post or article has the exact same short phrase or word. This is called your target keyword.

You can also use this for your guest posts if you write on other blogs.

When search engines crawl a site, this is exactly what they search for to be able to ascertain what the content is about. So, search engines realize that your post is about the English register and rank it highly. And that is SEO.

If you look through some posts on a number of sites, you will see the same way of repeating a key phrase or keyword in the titles and first paragraph.

SEO is as simple as that

As a rule of thumb, all you need to do to get SEO working for you is to repeat your key phrase or keyword twice. Once in your title and once in the first paragraph. Next, write good-quality content. It’s that simple.

Be sure not to repeat your keyword phrase more than three times. If you overuse it, it will be classified as keyword stuffing. This can result in search engines not indexing your post.

There is plenty of material offering digital marketing tips. Yes, you need an Amazon Author Central page, you need to blog, you need to be on social media, and you need to promote and advertise your books.

SEO is a long-term, quick, and easy way to enhance the performance of your content marketing and your blog.

All you need to do is think of a good idea to write about. Then, spend some time on keyword research and then write content for your audience.



The Best Tablets for Kids – Any Budget, Any Age

It’s no surprise that children love tablets. The best tablets are simple to use with energetic big screens, but they aren’t really little enough for tiny little hands. Our list of the best tablets will aid you in keeping children away from yours, making sure the content they access is okay, and the tablet survives any accidents.

Happily, there are lots of good tablets for children. Some are especially created for kids and others have parental controls to ensure your child isn’t anywhere on the web that they shouldn’t be. Regardless if you decide to get one of our kid tablets, or one of the other top contenders, the list below has all you need to get your child set up at an affordable price.

Amazon Fire Kids Edition

Why this is a must: Built precisely for kids. It’s durable, filled with age-appropriate content, economical and has a 2-year warranty.


Why should you buy this: This durable tablet has good parental controls and lots of educational games and apps to help your kids develop and learn.

5 TO 9 YEAR-OLDS-Amazon Fire HD 10

Why should you buy this: This good value tablet provides everything children need and it gives parents lots of control.

10 TO 12 YEAR-OLDS-Asus ZenPad 3S 10

Why should you buy this: Stylish, slim, and full of good features, this tablet will open up a world of potentials for your children.

TEENS-Apple iPad (2018)

Why should you buy this: An amazing design, lots of power, and the top tablet app library make this a real great choice for teenagers.

We also recommended the Fire Kids Edition. There are lots more tablets out there, but we suggest you start off with one of the above ones.

Why Google is Still the Best Search Engine

Google is by far the established and proven king of search engines. Staying schooled and present about the recent changes and improvements in SEO is imperative in today’s business world.

Bing search engine and Yahoo can’t compete with the broadband and basic reach of Google. Nor can they offer the applications, learning opportunities, and services that Google, the earth’s top search engine, makes such a significance for all internet users. Picking Google to increase your customer reach just makes for a profitable and logical business best practice.

Google is the historical leader, and has become a world icon for leadership in consumer driven best business practices that make profit!

Google has a proven record in investing in every aspect of healthy internet usage and sustainable practices. Harmonizing the rights of personal privacy and the true need to reveal information and examine it, becoming a partner with consumers in planning how we use that information, and how we secure our businesses from cyber-crimes are the significances that have made Google the very best of search engines, and internet service provider for large and small businesses.

Google’s documented support for the growth of new businesses and encouragement for innovation are well-known. If you have not seen the latest Google document templates, downloads, or business applications, you must!

At an amazing pace, Google is meeting the stated needs of their customers, and they have a part in supporting one of the most important, progressive, and largest world-wide successful business networks on earth.

Google Voice has created a new way of communicating with people on the go, providing free long distance calling across the US and Canada for years. Google Voice is very user-friendly and has video calling. A great way to meet new customers from a distance!

Reasons Not to Buy Internet Marketing Courses

In my journey operating my own online business, I’ve paid out over $4, 500 in classes that assured huge results. When it was all said and done, the classes did nothing for my business. Bustling each day and fundamental marketing principles worked.

Sadly, many folks are becoming victims to issues in today’s digital marketing world. They purchase these classes hoping of having the information they need to flourish their business. They end up bitter and mad since most of the info is immaterial.

Before you purchase a service or product, you should consider this. Developing a small business is difficult. To be successful, you must the right resources intelligently.

Plenty of the advice given only works if you have garnered a big audience. This is the greatest issue in digital marketing today. There’s plenty of good advice and methods that work only if your online presence is at a certain point. Think of the huge internet marketers who are on top thanks to their affiliates.

Plenty of the info in these courses can assist you create a solid plan. The most critical part of developing an online business is creating your audience. These classes don’t instruct you on how to increase your traffic or email subscribers. The reason is most likely these courses were established long before the increase in competition.

The courses are created to get you to sign up for as many as you think you need. Plenty of these classes are by huge internet marketers who want to “up sell” you on pricey classes.

You purchase the $97 program but on the way to check out you’re taken to a webpage that offers 50% off the program, ensuring it’s a much better bargain than the one class you’re considering purchasing.

Sounds familiar to you? Don’t drink the kool-aid!

Designing a Website for Kids

Do you have what it takes to design a colorful, stimulating, wonderful website that is memorable, captivating, letting your creative juices flow without the need to worry too much about conventional practices? In today’s marketing of web designing, it’s uncommon that such a project would present itself, except if you were asked to design a website for kids!

Websites created for children have been essentially overlooked in web design articles and discussions, but there are numerous interesting and marvelous web design layouts and elements offered on children’s websites that should be analyzed and discussed. There are also numerous best practices that are exclusive to web design for children’s sites, procedures that shouldn’t be tried on a standard website.

Humans are mentally stimulated by several factors, and this is quite true with children. Popular children’s websites employ a vast number of design and element techniques that form an environment suited for a child’s interests and personality.

Bright, vivid colors and patterns will definitely seize and hold a child’s interest for huge periods of time. Even though color choice is a major factor in designing any type of website, this is particularly true when creating a children’s website since colors make a huge impression on their young minds. Color picks and combinations that would probably be laughed at or dismissed when designing a standard website are cheered on a website for kids.

Children will remember and come back to a website if their experience is a joyful one. Elements can be put into the design to guarantee that a positive, happy mood is offered.

Mickey Mouse Clubhouse establishes a happy mood by having Mickey himself be the visual focal point on the page. His happy, smiling face and body language aid in creating this happy feeling, producing a welcome atmosphere.

Good Online Customer Service is Vital to Your Business

Business over the last few years has moved into the digital world. It is essential for every business, small or large, to maintain a solid online presence. Blogging, social media, and creating online content is vital to every marketing plan, but have you thought about the huge importance of online customer service? You should!

Customer service in general is a big reason in customer satisfaction and loyalty. Technology and the digital age have transported us to a time where customers want fast results, mostly because they can. The web has severely changed the way we live, do business, and discover information. There is no turning back.

In fact, it would be smart to look a bit further into the future or risk falling behind your competitors. Over 50% of retail sales are online and that number increases during the holiday season or other important times (back-to-school). Some businesses operate completely from the web. Even if a vast number of your sales aren’t online, you want customer service that is. You may not have the resources to answer questions around the clock, but your customers should have online possibilities which go beyond your normal business hours.

Your website should be its own customer service center. Your content needs to be informative about who you are, what you do, and what you want your customers to experience while on your website. Your services and products page should be comprehensive. Be sure that you have a frequently asked questions (FAQ) page that provides the most detailed and current information your business has to offer.

E-mail is a very basic way to provide solutions to your customers online. Try to be available as frequently as possible to answer e-mail questions and concerns. This delivers a quicker response than having your customers wait until the following business day.

Should I Separate My Blog from My Website or Not?

In recent times, the status of business blogging has intensely increased. Blogging platforms like WordPress have converted the way small businesses approach websites and made content management systems much more available and simple to use.

Blogs have also opened the doors to businesses on a budget, letting them simply update their own website content, put new content on their blog, intermingle with customers and site visitors, and produce new leads. But which is the better choice? Putting a blog on your website so they both sit on the same URL, or putting your business blog on a separate URL?

The answer to that question isn’t as easy as you think because there are advantages and disadvantages with each choice.

First, let’s discuss the benefits of putting a blog on your website:

  • With your blog on your website, every time you post a new article, your website increases by one page and with every new page, you generate more chances for your audience to find you online and connect with you.
  • Incorporating your blog on your website keeps things simple and easy. Using this approach, you only have to upkeep one website, only having to remember one username and password, as well as having to renew only one domain.

Now let’s discuss the advantages of having a blog on a separate website:

A site on its own can highlight a single topic or niche to control the search engine results for a certain cluster of keywords and key phrases. Because it is very single-minded, it has the possibility of gaining authority rapidly and the links from your site back to your website will enhance in value too.

It is much simpler and less confusing for your prospective customers to find you, communicate with you, and most importantly, purchase from you with just one website.

Tips on Marketing to Seniors

Most small companies are missing a golden opportunity to be the desired source of their services and products to seniors just because they’ve believe that variation can’t be done. The reality is that nearly all offerings can be altered in a way that matters to seniors.

So, what should your message to seniors do to distinguish you from your competition? Here’s some examples to use in your marketing.


Resonant communication-Communication is vital in getting attention and creating interest. The error that most make is talking in the vernacular of the knowing. Your customers don’t know. The words they utilize to explain what they want and what attracts them are essential in getting their attention. Utilizing words they use that relate to your niche lets your messages echo in agreement with what they know. That gains their attention!

Niche(s) where others aren’t. The great benefit of being in a niche where others are not is that you become difficult to compare. When you can get this, grab the moment to be the first, as the position will aid you in the future. Usually, others will come behind you into the niche, competing for some of that success you have received by being the first one. However, there’s a downside: you’ll have to make the market, indicating you’ll have to clarify and market the concept of your offering first before you are able to market precisely what you do.

Companies marketing to seniors have usually put most of their money and time into offline media. There is an age-old belief that people 50+ aren’t on the internet at all or are only going onto sites like WebMD or AARP.

Advertising-Many businesses whose customers are a huge percentage of seniors are presently advertising and marketing online. A recent study indicated that over 60% of visitors to where over the age of 50.