Here are some significant changes you’ll want to make to optimize for voice search.

Keyword Research for Voice Search

Searches will differentiate when people search by voice versus typing their commands and websites must reflect this change. 

You have to consider the semantic differences in queries.

People speak and type quite differently.

Let’s pretend someone enjoys the voice search features on their phone and wants to buy a new home voice assistant. With a keyboard, they could search for “home voice assistants.” Though, with voice search, they might say, “What is the best home voice assistant?”

Content Development and Site Structure

When creating your content strategy for voice search optimization, you’ll have to map questions onto the many points of your customer journey, which guarantee you’re available through voice search at any point the customer needs.

Structured Data Optimization

Optimizing for voice search is quite a hit and miss.

Unlike with customary search results, where the second result for a search query will probably attract plenty of valuable traffic, voice search only comes back with one answer to searchers from the number one top-optimized result.

So, the real key to voice search optimization is ensuring your content is as relevant as possible to Google for a particular query.

Creating Alexa Skills or Google Actions

Another approach you can use to make your content more obtainable for home assistant users is building custom skills in Alexa or creating Actions on the Google app.

These actions are basically software that increases the capabilities of Alexa or Google Assistant to interact with your app or content.

Future Developments

While there are presently many steps you can take to put voice optimization into your SEM strategy, it’s truly just the beginning.

Home voice assistants are now increasing in popularity. Folks are learning more about the abilities of these tools and are likely also looking for more voice command abilities on their mobile devices.