Over 37 million Americans are blind or have a visual impairment. It has been predicted that in the US, these numbers will increase to over 74 million blind and 200 million visually impaired within a year.
Accessible Marketing Opportunities That Can Bring Your Business to The Next Level
With so many affected by visual impairments, today’s article is all about how to better include all individuals in your marketing efforts with accessible marketing. The Americans Disability Act states all companies to comply with accessibility for the visually impaired. Did you realize many financial institutions are only interested in being compliant once they have gotten a customer with a visual impairment? Think about increasing your marketing base just by having accessible alternative formats.
Around the Globe
Over 284 million individuals in the world are visually impaired, of whom over 38 million are blind and 246 million have moderate to severe visual impairment. Think about capturing 38 million Americans and 285 million folks from all over the globe by offering alternative formats to your present print marketing and having an accessible web site.
Don’t close the door on millions of clients. Research shows that individuals with disabilities have consumer loyalty to companies that are supportive and accessible to people with disabilities. It is estimated that more than 50 million Americans, 18 and over, are living with some type of disability.
Make a statement with alternative formats and get clients that are usually overlooked and become seen by consumers who can’t access your business. Accessibility is a low-cost way of increasing your client-base and delivering awareness to your business. Companies are always or should always be looking for innovative ways of standing out. Standard formats such as large print, Braille, audio, as well as accessible PDF’s and website marketing will take your business to the next level.