Is your law firm website guilty of bad SEO?
The law firm didn’t add any content. Or, if they did create content, it ended up being without purpose, low quality, and very similar to other content already on the website.
Basically, the website is just broken. Broken redirects, broken links, broken everything!
The result of all this horrible SEO? Not enough traffic because of poor organic search visibility.
This isn’t the time to pass judgment. This is the time to get it right.
You’ll have to create links that drive traffic to your website. You’ll also need to get your SEO correct.
A content strategy? Yes, you’ll need that. Also, you’ll have to do some good old-fashioned marketing.
Here are some ways you can fix your website and begin driving more traffic and results.
Connect YouTube & Your Website the Right Way
Many lawyers are creating and posting helpful and useful videos on YouTube.
Though, many law firms are not linking correctly from their YouTube to their website.
This is a big mistake. These are really the easiest links you can get!
YouTube is one of the most well-known websites, with over a billion users each month.
Any link from YouTube is important. Even though YouTube links can’t be followed, remember your objective is to drive traffic. You shouldn’t be thinking about rankings right now.
Two things to do:
- Be sure you link to your website from your YouTube channel.
- Look through any videos you have posted. Within the description, make sure to link to the most relevant page(s) on your website, regardless if it’s a blog post, a practice area page, or your FAQ page.
A link in one of these places may just give you your next client.