You might or might not realize this, but a video is one of, if not the most, significant communication mediums today.

Platforms like YouTube, not to mention technology and smartphone advancements, have made it more affordable and simpler for individuals to create video content.

Currently, over 290% of web traffic is video. Therefore, it’s a no-brainer to attempt to put videos into your marketing strategy.

Knowing a couple of best practices is crucial in order to make your strategy successful.

Begin at Square One

First, know your goals for video marketing, regardless if it’s to:

  • Drive conversions
  • Surge backlinks
  • Increase brand awareness

Knowing your goals is a foundational key in order to determine precisely what you want to get out of video marketing.

Increasing Conversions

There have been research studies that have discovered that using videos can improve conversions by 90%.

The reasoning behind this is really quite simple when you think about it.

Users want to use less effort viewing a video clip than they do reading a huge amount of text.

Videos are a time saver!

The ultimate goal is to provide video content that is good enough for people to share with others.

Increasing Links & Social Shares

The link possibilities with video are potent.

That is why it is vital to create videos that are great for backlinks and social sharing.

What sort of videos will probably get shared? Videos that:

  • Offer a solution to a problem
  • Entertain
  • School on a specific topic

The aim is that the content will be interesting enough, that users share it, creating backlinks and helping to improve the overall authority of a website.

When it comes down to the nitty-gritty techniques that can aid your video SEO efforts, there are a couple of trusted techniques that can be used.

The job of a real digital marketer is to offer a solution to an individual’s problem.

This is why the content of the video is critical.