In recent times, the status of business blogging has intensely increased. Blogging platforms like WordPress have converted the way small businesses approach websites and made content management systems much more available and simple to use.
Blogs have also opened the doors to businesses on a budget, letting them simply update their own website content, put new content on their blog, intermingle with customers and site visitors, and produce new leads. But which is the better choice? Putting a blog on your website so they both sit on the same URL, or putting your business blog on a separate URL?
The answer to that question isn’t as easy as you think because there are advantages and disadvantages with each choice.
First, let’s discuss the benefits of putting a blog on your website:
- With your blog on your website, every time you post a new article, your website increases by one page and with every new page, you generate more chances for your audience to find you online and connect with you.
- Incorporating your blog on your website keeps things simple and easy. Using this approach, you only have to upkeep one website, only having to remember one username and password, as well as having to renew only one domain.
Now let’s discuss the advantages of having a blog on a separate website:
A site on its own can highlight a single topic or niche to control the search engine results for a certain cluster of keywords and key phrases. Because it is very single-minded, it has the possibility of gaining authority rapidly and the links from your site back to your website will enhance in value too.
It is much simpler and less confusing for your prospective customers to find you, communicate with you, and most importantly, purchase from you with just one website.