The Casting Director is searching for the leading man, and they come across your branded leading man headshot. But something is not right to them, and they don’t know what it is.

They’re so busy that they don’t have time to think about it. They just move on.  

They pass right over you because you don’t feel like a leading male to them.

Strategy #2: Under the Radar Self-Promotion on Facebook

You need to know a few key things about how folks use Facebook.  

Facebook has been, is, and will always be a social media network. It’s the spot for being social.  

The reason people are on Facebook is to unite with their friends, share stories, rant about things they’re impassioned about, seeing adorable cat videos, etc.

Casting Directors aren’t any different.

For every 10 posts you make on facebook promote your career in one of them.

Why are they logging in to Facebook?

Most likely for the same reasons you are.  Everything from looking at pictures of their adorable nephews or to kill time by doing exercises to see which Hogwarts House they really belong to.

Instead of putting self-promotional stuff about your acting career, use the Under the Radar Self-Promotion Trick: For every 10 posts, you put on Facebook, promote your stuff in one. 

Strategy #3: When in Doubt, Retweet It Out

When used accurately, Twitter can bring you even more chances for connection.  

But have you ever wondered: “What do I tweet?”

If you’ve had this happen to you, here’s a strategy that’s going to help.

Nobody said your whole Twitter feed has to be your creative thoughts.

Of course, if you love to write and you’re prolific, go for it.

But most folks aren’t.

So, when in doubt, or having a dry spell, retweet.

There are certain things you can do on social media, regardless of how computer-savvy you are, to help boost your acting career and get you more auditions.