Using online distributions techniques to promote products is called digital marketing. This approach is time saving and affordable. Digital marketing is accomplished through things like:
- cell phones
- social media sites (Facebook, Twitter, Instagram)
- digital billboard
Digital marketing engages some of the methods of direct marketing and internet marketing. In digital marketing, conventional methods of promotions are accomplished digitally. It involves marketing in pull and push.
Pull digital marketing obliges the user to directly pull the content. The customer has to come to the promotional material and see the material by himself. Examples are websites and forums. All these require clicking on a URL to see the content. The content that is being shown doesn’t have to obey any guidelines. Effort is obliged to only display the content on the website or forum and there is no additional cost of giving the information to the customer, but the customer has to make the extra attempt of getting the content.
The customer doesn’t have to make a decision to buy for this kind of promotion and any message is being viewed by everyone and it can’t be personalized. The customers who see the content can’t be traced, although the click through rate can be contemplated, which give information about the number of clicks the message got. This is to be done by permitting the click though tracking during the campaign that records the information.
Push digital marketing technologies necessitates the work of the marketer and the customer. The marketer has to “push” or send the content to the customer and the customer has to make the attempt of getting it. This is quite an efficient way of marketing and the investments definitely earn a big return as it establishes brand recognition. Emails and RSS podcasting are illustrations of push digital marketing.