The main objective with any website is to be ranked #1. Search engines are wonderful tools and are the most important and effective way that consumers get online information. The majority of folks when searching are going to begin at the top of the list and go down until they see what they want.

Less skilled web users will totally depend on the search engine with its suggestion and will only ever go to a couple of sites to get the service or info they desire, so the top spot is vital.

With anything you have to begin somewhere, so let’s begin with the importance of ranking. Ranking is a vital element to any SEO strategy and can’t be devalued. Particularly on the big search engines with billions of searches daily.

Thus, understanding where your site ranks on the main search engines in cyberspace is vital when studying your present standing and progressing a strong strategy for the future.

Research shows that over 35% will likely click on your site if you are ranked #1 on Google, 25% are more liable to click if you are ranked #2, and 23% are more prone if you are 3rd. It is quite easy for more knowledgeable surfers to type in a business name or keywords and view the results that come back. However, If you aren’t ranking at the top or even on the first page of results, then you’re missing out on site hits, traffic, and more importantly potential customers.

With that being said, it is crucial to create a plan of action to enhance your ranking. The aim should be to get you to the top of the first page and for it to remain there without your competitors getting a chance of bumping you off the top spot.